Entrepreneurship: Alexandre Besombes (2003) and Carine Beauvisage (2003) - Unique Paris

I/ Identity
Alexandre Besombes (EDHEC Business School Promo 2003) and Carine Beauvisage (EDHEC Programme Business School Promo 2003)

II/ Business Creation Project:
Definition of the product, the market and the target: 
Unique Paris is a high-end private conciergerie launched in January 2010. For its wealthy clients and small corporate in or near Paris (mostly in the Western part of Paris), Unique Paris organizes daily life tasks, tailor-made travels and events and tries to win a bit of time for them.
Unique Paris proposes 4 different membership offers which will match any specific need:

• The Silver Key, available for a monthly fee of 90 euros, offers to the member an access to the 24/7 conciergerie for any request.
• The Golden Key, available for a monthly fee of 300 euros, enables the member to meet with its dedicated concierge and request simple services (go to the post office and fetch a parcel, request a visa at a foreign embassy…). 
• The Unique Key offers to fully manage your daily life, your hobbies, your travels, your agenda etc. and is among the most prestigious conciergerie services in the market (price quote).  
• The Escape Key, available for a minimum registration period of 15 days for 190 euros is dedicated to foreign tourists which spend their holidays in Paris and who want to make the most of their stay in France. 

. Size of the team (including EDHEC Alumni): 4 employees (among them, 2 EDHEC Alumni)
. Capital raised or to be raised:   10 000 Euros
. Project originality: Our private Conciergerie offers to its members proximity services – for instance our members can meet with their dedicated concierge at any time to discuss about a specific project or wishes.
. Growth prospects: With predictions of a return to growth in 2010, consumers’ trust is back. The market of conciergerie should be stronger in 2010 and might double in size in the next 12-18 months. Unique Paris predicts a turnover of 120 000 euros in 2010 and 300 000 euros in 2011.

III/ What do you expect from the EDHEC network?
> Meet all EDHEC Alumni who might be interested by our Conciergerie services in France.