Edhec in the media : Alain Dufossé (GE 1983)

In 1983, EDHEC had a Financial specificity much less than today. Alain Dufossé moved toward marketing, and began his career at Kimberly Clark, then at Belin-Nabisco before joining Pernod Ricard in 1989 as Group Marketing Manager of the subsidiary Cusenier. "From there, I changed positions on average every three years. I could quickly go abroad, take a senior executive in Asia for 8 years and 5 years as head of our subsidiary, Germany-Austria. From EDHEC, I retain the quality of academic education combined with a vibrant associational life which gave students the opportunity to take their first initiatives. Today, the decentralized organizational structure of Pernod Ricard promotes the entrepreneurial spirit, creativity, ability to make a difference while accepting the right to make mistakes. For graduates, this is an environment that encourages the emergence of innovations in all their forms. "