I/ Identity

Rajaâ Bel Mahrez - Edhec Grande Ecole (2003)

II/ The company

La Rue des Consuls is an SAS limited company, created on 10 December 2009.

La Rue des Consuls is a brand of decoration and art of living inspired by the middle east: Table accessories, Furniture, Lighting, Household linen, Beauty boxes, Fine leather goods ...
Its mission statement is to make the Moroccan lifestyle of the Riads available to everyone via an online shop www.ruedesconsuls.com and a concept store at 24 rue au Maire 75003 Paris. Arts et Métiers metro station.

• Target: lovers of the oriental art of living given a makeover.

• Team: Rajaâ Bel Mahrez (GE 2003)

• Capital raised to date: 170,000 euros

• Originality of project : La Rue des Consuls is not just a retail outlet as over half of the articles on offer are own creations.

• Growth opportunities: following a 10-month nascent start-up phase, the few weeks in business have so far indicated real interest in the offer. The B to B segments could be a serious growth opportunity: interior design, hospitality sector, department stores …

III/ What do you expect from the Edhec network?

La Rue des Consuls needs the Edhec network to help this promising young brand to get known.