LEADER of the Month : Caroline NOBILE, EDHEC 1998, Marketing and Innovation Director of Findus

Caroline Nobilé, EDHEC 1998, 35 years, started her career at Cadbury France. She joined Findus in 2005: at first as Manager of seniors products then as Team Leader on the pole "ready-made meal and pizzas". In 2010, she has been  responsible for the products of the sea unit, before being promoted Marketing Manager, in charge of ready-made meal and products of the sea.

At the end of 2011, Caroline becomes Marketing and Innovation  Director of Findus France. She is a member of the Executive Committee and manage 15 persons. Caroline is active in our network and member of  the EDHEC alumni Marketing Professional Club.

Caroline has just been nominated for the Trophies of the Marketing personality 2012, organized by Marketing Magazine. Why ?

Since January 1st, 2012, Findus holds its commitment "3S” :  100 % of Findus products are cooked without coloring, without conservative and without palm oil. Caroline, who is passionnated of Big Conso Marketing, has been  a key actor of the great move of the patrimonial brand to more "Nature". The famous  claim of the brand moved from " Fortunately, there is Findus” to “ Naturally, there is Findus ".

Vote for electing Caroline, Marketing personality 2012:

http://www.trophees-marketingmagazine.fr/

Some marketing Figures about Findus :
A home on two buys Findus products , approximately four times a year
Generally known rate is flirting with 98 %
Findus announce 7 % of growth in value in 2011