First Executive Summer School: Facebook Management

Some 120 HR managers, training managers and major business leaders from over thirty companies (AXA, Bouygues Telecom, Carrefour, Danone, Nestlé, Orange, Renault, Saint-Gobain, Siemens, Sony, TF1, Total…), signed up for the first Executive Summer School to be held on the Paris campus, featuring the topic of “Facebook Management.”

In line with EDHEC’s determination to share new ideas and innovative training methods with business, EDHEC Management organised its 1st Executive Summer School on the Paris Campus.

It featured various themed workshops, led by EDHEC professors:  “Distance Management,” “Californian Leadership,” “From generation Y to generation Z”, enabling the participants to discover new training methods and films, and to foster thinking on individual and collective behaviour.

Olivier Roussat, General Manager of Bouygues Telecom presented the use of social networks at Bouygues Telecom as collaborative tools that enable the instant sharing of information and new ideas during a round table conference on the topic of “Facebook Management.” This is a new layer of middle management which gives employees the possibility to discuss different topics and so become spokespersons for their company.

Franck La Pinta, Web Marketing and HR 2.0 manager at Société Générale, Philippe Canonne, Human Resources Director at Sephora, and Benoit Arnaud, Director of EDHEC Management Institute, talked about management changes linked to the arrival of the social networks in the workplace and its impact on professional interpersonal relations.

In effect, while social networks facilitate the dissemination of information, we shouldn’t neglect the presence of real managers in teams. “Finally, when a manager leaves a company, it’s not his or her strategic vision, or the way they managed their projects that we miss, but their human qualities. It’s therefore important to square the use of virtual modes of communication with real human relations,” Benoit Arnaud told the audience.

Click here for more information (in french)