Entrepreneurship: Jean-Sébastien Leleu (2007) & Romain Dremaux (2007) - Him-Motion

I/ Identity
Jean-Sébastien Leleu, Edhec Class of 2007, Entrepreneurship major
Romain Dremaux, Edhec Class of 2007, FachHochschule Eistatt Ingolstadt
Jean-Luc Bernard, MD of Astek group, 3,000 employees in the field of technological innovation

II/ Business start-up project:
Him-Motion, group purchasing organiser for men
Him-motion is a new concept that encompasses trendy products and fashion!
What’s the target market? Males, guys, or the men and women who love them!
And as there’s no reason why the products we like should be more expensive than products for women, Him-motion is above all a group purchasing platform.

What is group purchasing?
Group purchasing was invented with one simple goal in mind: to buy in bulk in order to bring down prices. In our case, people who’ve never met but who want to buy the same thing at the same time can get a better price on Him-motion than if they bought it anywhere else.
The more buyers who join the group purchase, the lower the price.
You have the impression that you’ve heard about this type of purchasing system before? Of course, it’s normal, because it’s the main idea behind the central purchasing system, in other words, bulk buying to reduce prices. The only difference is that here the central purchasing system is you!
Now you can get your friends and acquaintances to join you in a group purchase so that you too can benefit from bulk buying discounts by getting more buyers to join the group.

How does a group purchase work in concrete terms?
We send out an e-mail about a new group purchase offer that is limited in time and in quantity.
During the sale period, each customer who joins the group buy brings down the price of the product for all the buyers. In short, at the end of the deadline, the more buyers there are, the less they’ll pay. The more the merrier!
Our aim is to continually improve our website.
Today, you can enjoy the first version of the site but we’ve already got lots of improvements in the pipeline…
Check out the numerous options already available on the site, and look out for upcoming ones such as:
   -     Having your order delivered to a friend’s place who orders the same product as you and so save on delivery costs
   -     Following the site developments with a dedicated application on your I-phone
   -     Paying in foreign currency
   -     Paying with Paypal
   -     Choosing the website language
and many more innovations in store…

The team
Romain Dremaux (2007)
General Manager of the website, Romain is a car and motorbike enthusiast. After working in purchasing for 3 years, he decided to work full-time on a website that would offer customers the purchasing methods used by retailers!
Jean-Luc Bernard
Managing Director of Astek , the well-known IT services company, Jean-Luc is also a technology enthusiast, innovative projects, and he offers specially selected projects and the full weight of his group’s subsidiaries on behalf of his holding, Robinson Participations.
Jean-Sébastien Leleu (2007)
President of Him-Motion, Jean-Sébastien is a wine, fashion and design enthusiast. He joined the company after working for 3 years as innovation manager in an IT company.
We began the company with 10.000 Euros. In June, we have already raised 150.000 Euros to invest in the technical side of the website.
We expect to chalk up a 150 k€ turnover excluding tax in our first year and to have raised 500 k€ by 2011.

III/ What do you expect from the Edhec community?
We’re hoping that the Edhec network will offer us communication partnerships to raise our profile, and possibly distribution partnerships for group orders on our website.