Entrepreneurship : Jean Bayon de La Tour (2009) - www.nuepropriete.fr

I/ Identity
First name: Jean
Last name: Bayon de La Tour
Program followed at EDHEC and year of graduation:  Major:  finance / apprenticeship option (future class of 2009)

II/ Business creation project:
www.nuepropriete.fr, understanding, investing and selling stripped and life annuity property.  
Definition of the product, the market and the target:  
The site nuepropriete.fr seeks to provide information to as many visitors as possible about stripped and life annuity property for their assets management.  Moreover, it makes it possible to have access to many services in these areas (new proprietary assets, annuity, secondary market, personalized advice, literature on the subject).
After two years of research (2007-2008), the company was created in the beginning of 2009.  Its turnover for 2009 was low, but had potential for 2010 (negotiation pending for advertising campaigns, bonuses for finding customers, and affiliation currently underway).
Forecasts situate turnover for 2010 between 10 and 30, 000 €.
Our goal is to have a turnover of 100, 000€ by 2012, making it possible for the two founders to work on the project full-time.
 
Size of the team (including EDHEC alumni):  2 (1 from EDHEC)
Capital raised or to be raised:  2, 000€ (self-financing)

Product originality:
Ø Performance, relevance, flexibility and safety of stripped and life annuity projects
Ø First transverse site offering both clear and trustworthy information and a broad range of services dealing with proprietary rights.

Prospects for growth
Ø On the first page of Google-type search engines for the word “nue propriété”, we hope to become the standard for proprietary rights and assets in order to become a multi-service platform for professionals (Independent Asset Management Practice, private consultants, financial institutions) and as many as possible (private investors, for example).  

III/ What are you looking for from the EDHEC network?
With regards to the partner request, we are looking for asset management professionals who wish to present their products or otherwise communicate via the site.

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