Entrepreneurship : Domitille Lepoutre (1998), Nesting Box

I/ Identity

Domitille Lepoutre EDHEC 1998

II/ Business venture project

NESTING BOX, sensorial marketing tools for sales outlets

Definition of product, market, target :
In collaboration with specialists promoting perfume retailing and sales outlets, NESTING BOX is launching the first custom-made Point of Sales ambient fragrance solution to enable customers to discover the fragrance/aroma of products in sales outlets (on the shelves, counters…).
There are some products that we don’t buy unless we can smell them first to discover the perfume/ aroma. These include perfumes, of course, but also washing powders, shampoos, cosmetics… For other products, discovering the aroma is a proven sales booster as it makes consumers wat to buy: food, alcohols, cleaning products… Finally, providing consumers with a delightful fragrance when a new magazine, household appliance, etc. is launched gives the product that extra something that attracts the consumer’s attention.
However it’s not always possible to discover the fragrance of a washing powder when it’s shut in its box, a suntan cream without opening the tube, a perfume when the tester is empty or has been stolen, a new drink, etc. Now though, we can change all that with the Ambient Fragrance Mini Kit!

Size of team (including Edhec people) :
2 partners, including 1 Edhec

Capital raised or to be raised :
€30 thousand

Originality of the project :
Our Ambient Fragrance Mini Kit is the first aroma-release marketing solution adapted to POS advertising: modular (button-pushing, motion-activated, possibly linked to an acoustic message…), easy to integrate (small, works with batteries), clean (dry release, without alcohol, solvent free) and inexpensive, the spray releases up to 20,000 bursts of fragrance and offers a perfect reproduction of your product’s aroma (via a patented technology approved by the major perfume houses).

Growth prospects
Strong in view of the potential targets in France and abroad.

III/ What would you like from the Edhec network? 

An introduction to decision-makers in our target sectors (fine fragrance, health-beauty, cosmetics, food-drinks, electrical appliances…).