Entrepreneurship: Adrien BOUVIER and Edouard THOMAS, EDHEC Grande Ecole (2007) - Wallfinance

I/ Identity :

Adrien BOUVIER, EDHEC Grande Ecole 2007
Edouard THOMAS, EDHEC Grande Ecole 2007

II/ Business start-up project:
 
WallFinance is the first website entirely dedicated to educational and vocational guidance towards career in the Financial industry: Banking, Insurance, Asset Management, Audit & Consulting.
www.wallfinance.com

Our purpose is to help students and young graduates to answer the following questions: « Which education? For
Which job? In which company? »

Launched by two former Finance professionals, WallFinance decided to position as a specialist in order to provide its audience with an efficient and complete platform.
After nearly one year of development, the site was officially launched on the 1st of Marsh. On day-one, WallFinance presents a platform with 15 prestigious partners, 70 detailed job descriptions, 50 videos, and a database of 500 companies and 1800 School and University programmes

Website key assets:
- A unique positioning allowing efficient guidance: WallFinance is neither a Directory, nor a job board
- A 3D virtual world enabling the audience to get a clear and deep understanding of the sector
- A pedagogical approach: permanent gateways between the different sections of the website: Education – Career – Companies and Job offers
- The omnipresence of the video
- High quality and exhaustive information
- Specific tools: how to prepare an interview for a M&A Internship? Finance industry tricky interview questions, CV and cover letter sample...
- For partners : an innovative means of communication to reach a well targeted audience

In addition, WallFinance is proud to have been one of the first projects selected to integrate the Edhec Young Entrepreneurs, the EDHEC group incubation cell.

Market:
Our business model is based on two types of clients: Schools/Universities, and companies of the financial industry (from small boutiques to large banks and Insurance companies).
For each partner, we build a taylor-made and innovative dedicated communication and recruitment space.
The audience of the site is composed of students and graduates interested in careers in Finance whether they are starting their education or looking for information on their future internship, job or employer.

Team: 5 people including 2 EDHEC

Capital raised: 130k€

Originality of the project:
WallFinance is a guidance website, whose first vocation is to be useful to bring real added value to students and young graduates in the construction of their career.

Growth prospects:
The project has already managed to federate 15 prestigious partners. For Business Schools, we can mention EDHEC, ESCP Europe or EM Lyon ; Regarding partnerships with companies, large groups such as Crédit Agricole, Mazars or JP Morgan but also smaller actors such as XAnge Private Equity or Tikehau IM. Our goal is to increase our customer base to offer always more qualitative and comprehensive content to our audience.

III/ What do you expect from the Edhec community?

We are seeking a contribution of expertise and contacts in the following fields:
- Human Resources, Recruitment Communication, and Head Hunters
- Marketing and Communication departments of Schools and Universities
- Press and Media Contacts
- Internet experts (and especially in the e-recruitment area)

www.wallfinance.com