EDHEC Corporate Relations service will launch a brand new version of its Internet facade in early January.
A real revolution is taking place as the group decided to go for an interactive space where the three main actors of the Business School life can communicate directly with each other - Students, Alumni and Companies will have their profiles like Facebook...
After the launching of the Alumni website based on the same concept, the aim of the corporate website is to develop and strengthen a unique relationship between the school, its participants and contributors. EDHEC Business School appears to be one of the first to launch such a support for a school in Europe, according to Emmanuel Delamarre, Marketing Manager for Corporate Relations.
Besides the traditional presentation of what EDHEC proposes to the corporate world, companies can be present in the EDHEC sphere, by appearing on profiles. This will also be applied to students, with all professional details, groups, search engine and history. Communication will be directly addressed to the right audience as people usually do on 2.0 platforms... Moreover, profiles could be organised according to the priorities and the will of subscribers.
The platform will be very dynamic says Emmanuel Delamarre, as the principle is based on a voluntary involvement from the entire counterparts. Even if the beginning will be challenging in order to implement profiles and information, the time gained and the easy access to information between the participants is a major advantage. EDHEC will just have a role of gate keeper, letting all the members managing their professional profiles as they wish!
For more information, please contact Emmanuel Delamarre.
Written by Jean-Baptiste DAMESTOY
Date of update December 16, 2009
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