Adrien Deslous-Paoli (MSc Entrepreneurship 2014), candidate for the EDHEC Start-Up Founder of the Year award - De Rigueur Lab

Candidate for the EDHEC Start-Up Founder of ther Year award.

This self-taught leather bag manufacturer and EDHEC graduate (MSc Entrepreneurship, 2014) fell in love with his craft when he discovered an antique "weekender" in his grandmother’s attic. In 2015, he decided he would bridge this traditional sector to the highly dynamic sector of new technologies and embedded electronics, building on the observation that the products in the market for leather goods are not adapted to the needs of today’s customers with their ever-present smartphones.
Adrien, of French, German and Brazilian extraction, found fulfilment in this new blend of professions, part craft skills, part engineering and part sales, each year adding new brands, luxury firms and designers to the list of clients who want to make their products more useful and “intelligent”.

Find out more: www.derigueurlab.com