A Riveting Exchange between Luc Gaudemard, Director General - Groupe SEB Western Europe, and EDHEC MSc Marketing Management Students

Luc Gaudemard, Director General - Groupe SEB Western Europe  and EDHEC Alumni, Class of 1983, came to our Lille campus on December the 7th to share his experience with 108 final year students of the MSc in Marketing Management. A riveting dialogue engaged with EDHEC students and their professors, connecting course’s pedagogy with real-life business issues.   

From innovation, category management to market segmentation, Luc Gaudemard outlined all the main elements of brand management, bringing examples from large portfolio of the Groupe SEB.  

Also present, Daniel Collari, the International Campus Manager, has replied to all career enquiries and encouraged students to apply to numerous internship and job offers available at Groupe SEB.

“It is always inspiring to connect with motivated students and receptive faculty”, commented Luc Gaudemard.

The Groupe SEB is a member of EDHEC Business Club, and will also be present at the EDHEC Forum on 6th January in Paris.