HR Experts Discuss Strategic Recruiting at EDHEC – Paris

On October 4th, EDHEC Paris hosted a Strategic Recruiting Camp, the first one within the series of workshops organized in partnership with Crexia.  Designed for Senior HR, Recruitment & Talent Acquisition leaders, the half-day series focus on practical techniques on implementing Global Recruiting Strategies, incorporating elements of Talent Acquisition, Recruitment Marketing, Social Recruiting, Employer Branding and Onboarding.

The agenda featured insightful presentations by Dennis de Munck, International Recruitment Development Director at L’Oreal, and Jean-Noel Thiollier, Human Resources Director, EMEA, Disneyland Resort, as well as a speech on University Relations and Alumni networks delivered by Emmanuel Delamarre, Marketing Manager at EDHEC.

“Keeping focus” was the key message of Dennis de Munck’s Talent Recruitment presentation, reflecting the importance of being in touch with the "right" candidates, as well as the ability to build the quality relationship with them. The expert HR audience participating in the event gained useful insights to L’Oreal’s recruiter toolbox, from EVP to market mapping and recruiter training.

Finally, Dennis also discussed the challenges that many talent managers in global companies face, notably data mining, skills and tools needed to deal with high volume of candidates, and, last but not least, candidate experience.   

Jean-Noel Thiollier’s presentation “Social media for candidates brand experience” focused on integrating product and employer brand into social media communication strategy. He discussed  Disneyland’s strategy to improve candidate experience, by building 1 -1 relationship and providing candidates who have not managed to integrate Disneyland with recommendations to other potential employers, as well as online coaching offered to candidates who were unsuccessful with both Disneyland and elsewhere.

Stressing the importance of not moderating social media, Jean-Noel demonstrated how Disneyland use Facebook and other platforms to ensure their presence globally, and as a tool in web recruitment.