Aurélien Lepretre (EDHEC 2000) : nominee for the EDHEC Entrepreneur award 2017

Aurélien Lepretre has always been passionate about technology and driven by a desire to innovate since his early years. After a short spell with Publicis Conseil and later Accenture, in 2004 he decided to see through the project he had been working on since leaving EDHEC: setting up Insitaction! For 13 years, Insitaction and its staff of 40 have been supporting players in the retail sector through their digital transformation. Sport, luxury items, catering and transport are all sectors in which Insitaction is excelling!

The company’s primary value added is its human resources and the passion that drives them! A passion for technology, innovation and intrapreneurship! Insitaction and its in-house lab have given rise to 3 start-ups! With 22% of its revenue coming from overseas, the company decided to team up with the Altavia group in 2017 to boost its development. Their shared ambition is to increase their business twofold by 2020 and generate 50% of revenue internationally.

Happiness in Business has always been Insitaction’s driving force! First of all by putting in place decentralised management policies and working methods (design thinking, agile) that favour autonomy, personal development and intrapreneurship, secondly through a particularly advantageous scheme for the redistribution of company earnings (25 to 30% on average), which incidentally has always shaped the success of its retailer clients in the Hauts de France region, and lastly by creating working and living spaces that are conducive to interactions and decorated with meaningful objects (Aurélien likes to scour yard sales with his family on weekends)!

To find our more : www.insitaction.com

The award

The EDHEC Entrepreneur of the Year prize is awarded to an Edhec entrepreneur who has decided to take a leap into the unknown and has contributed to EDHEC’s image as a creator of talent by their taste for risk and adventure.
Their daring and sense of innovation will have impacted on the winner’s sector or region, or on the vision others have of the sector. .

How can I vote?

If you are an EDHEC Alumni subsciber, log on to your profile to connect: Access here
You can also vote on our Facebook application: Click here
and share your vote with your friends to support your preferred candidate!