AI & Marketing training course by EDHEC Alumni & Bangcast

AI & Marketing training course by EDHEC Alumni & Bangcast

Essential skills for success in 2026

EDHEC Alumni, in partnership with Bangcast | PALO IT Academy, an expert in artificial intelligence training for business, offers a structured and practical course dedicated to the strategic uses of AI in marketing and business development.

Designed to address the concrete challenges facing professionals in 2026, this programme is based on six live modules, delivered in French and English. Each session is action-oriented, with demonstrations, practical case studies and methodologies that can be put into practice immediately.

This course enables participants to master the essential levers of generative AI in order to optimise prospecting, structure their marketing strategy, improve their visibility in AI response engines, automate low value-added tasks and exploit data to drive performance.

The objective is clear: to provide participants with directly applicable tools, frameworks and practices to enhance their commercial effectiveness and competitive advantage.

The programme comprises six 1.5-hour modules, delivered via live videoconference, with one session per month between February and July 2026, in French and English.

The course is offered à la carte, with each participant able to register for the modules of their choice and select one of two available dates each month, in either French or English.

Dates of sessions in English

• 16 February - Module 1: Implementing an Effective AI-Powered Lead Generation Strategy
• 16 March - Module 2: Building Your Annual Marketing and Sales Strategy with AI
• 13 April - Module 3: Becoming Visible in AI Answer Engines, Understanding the New Era of GSO
• 12 May - Module 4: Saving Time Daily with AI Agents and Assistants
• 15 June - Module 5: Creating Business Presentations, Visuals, and Videos with AI
• 13 July - Module 6: Leveraging Monitoring and Data to Make Better Decisions with AI

JOIN THE DATA & IA CLUB

The format is deliberately limited to 50 participants per session to ensure a high level of interaction and time dedicated to questions and answers with Bangcast experts.

Price: 25€ per participant per session.

Registrations are managed on the EDHEC Alumni website.