Geoffroy SARDIN, 1993, candidate to the Board of Directors EDHEC Alumni

Published on 10/12/2018
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Geoffroy Sardin, 1993, is Vice President Marketing Ventes at UBISOFT
He plays an active role in the EDHEC network as:

speakerjuryEDHEC resource

Brief presentation

I am currently Senior Vice-President of Sales and Marketing for the UBISOFT group. I began my career in Italy at the marketing department of Arjo Wiggins Appleton, before joining the L'Oréal marketing team in Paris. I then joined Ubisoft in 1998, where I initially served as Sales Director before being appointed Managing Director of Ubisoft France on a high-growth market. Finally, in 2010 I took over the group’s marketing and sales strategy and contributed to the digital transition, developing our e-commerce business, initiating among other things the diversification of the Ubisoft brands into mediums other than videogames. In 2005, I was elected Chairman of SELL, the trade union for games software publishers, where my role was to promote the excellence of our profession and play a leading role in the French economy. My contacts with and contributions to EDHEC since 1993 been quite regular, having participated on several jury panels and committees for pedagogic strategy.

Read his Linkedin profile

Reasons I wish to join the EDHEC Alumni Board of Trustees

Volunteer work provides the perfect space for freedom and choice. I have always had the desire to be useful, to pay heed to both collective and individual interests, to contribute to meaningful actions that resonate in society in a way that is fruitful and lasting. Serving on the EDHEC Alumni Board of Trustees would be a way to contribute to the development of intergenerational exchanges, which to my mind is an area that needs to be prioritised in order for EDHEC to develop and stand out.

My proposals for this mandate

At a time when corporate social responsibility has become an area of great concern for major firms, and when young graduates arriving on the labour market want to understand what they are working for, what each company has to offer them and how they behave in respect of their environment and social practices, I hope to help EDHEC anticipate these issues and understand this reality so it can adopt its pedagogic structure. Lastly, I hope to contribute in a way that makes this mandate a positive experience of collective intelligence, one that is interconnected, dynamic and serves all stakeholders – an extension of the EDHEC distinction that is the hallmark of our culture and our impact.

Career change? Moving house?