ENTREPRENEURSHIP : Nice Tea - Christina ROSSEL and Julia CROLL (EDHEC MBA 2012)
Two recent students from the EDHEC Global MBA in Nice have launched Nice Tea Brew Company
Introduce the South of France to the real Iced Tea experience – this was the idea of Christina Rossell, who recently graduated from the Global MBA of EDHEC Business School in Nice.
After a presentation of the project and very positive feedback from a group of Business Angels, Christina and Julia Croll, her classmate and cofounder of the Company, decided to embark on the idea in the city that inspired it and officially launched the company in September 2012.
The product is simple; real-brewed black tea, slightly flavoured with fruit and barely sweetened with natural cane sugar. There is nothing artificial about the ingredients or materials used.
The product is positioned as a unique, upmarket beverage alternative to what is currently available in the Riviera. Look for it soon in local restaurants with its first debut being La Maison Blanche 64 boulevard Risso, Nice.
Nice Tea Brew Company will present their company and project to the first EDHEC Young Entrepreneurs (EYE) Commission in Nice early December
12 % of the 2011 class of graduates of EDHEC’s Global MBA have set up their own company.
Visit https://www.facebook.com/niceteabrewco
More information about Nice Tea Brew Co
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