Mikaël Aubertin, EDHEC Master 2002, founder and CEO of Good Goût

Once upon a time there was a mommy and a daddy.

Both were refined and concerned about their children's diet and came up with the idea of changing the world of baby-food: a clever idea that very often was missing out on taste and flavor.
They armed themselves with courage and creativity as well as with a team of passionate foodies to help bringing back flavor into children's plates and tackle the baby-food market, which was hold by the two giants of the food industry: Nestlé (n°1 in the world) and Danone (n°1 in France)!

Good Goût's mission was to help parents to provide better food for their children, offering dishes that are closer to home cooking and that are organic certified as well as stored in innovative packages. These recipes are created by Michel Reutenauer, star chef and owner of Carré des Sens in Villeneuve d'Ascq, and they all honor one specific ingredient each, to educate children's taste buds from a very young age. The menu includes recipes such as a Jerusalem artichoke parmentier, a celery and salmon polenta, a lamb and squash sauté, a courgette and chevre risotto or even a yam and porc sauté…

Launched in France in 2010 with a menu of 8 dishes, Good Goût has now reached an offer of 38 delicious sweet and savory recipes. Their product line is now available in more than 5,000 point-of-sales: in superstores (Carrefour, Auchan, Géant-Casino, Cora, Intermarché, Monoprix…), organic stores (Biocoop, Naturalia, Bio C'Bon…) and on the internet (AuchanDrive, Chronodrive, Amazon…). These dishes are already distributed internationally, in approximately 12 countries (EU, Middle East, Asia).
The founder of Good Goût, Mikaël Aubertin is a LMI and Réseau Entreprendre Nord laureate and has announced great ambitions for his company. In 2014 the company reached a revenue of 3.5 million EUR and for 2015, it has a set its mark between 5 and 6 million EUR. Today the company employs 13 people and should grow its team to 20 people in the next 12 months.
Good Goût has won several awards, including BFM académie in 2012, which financed the company's striking and creative TV add campaign.

> Find out more on www.goodgout.fr

The award

The EDHEC Entrepreneur of the Year prize is awarded to an Edhec entrepreneur who has decided to take a leap into the unknown and has contributed to EDHEC’s image as a creator of talent by their taste for risk and adventure.
Their daring and sense of innovation will have impacted on the winner’s sector or region, or on the vision others have of the sector. .

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