“AI & Marketing” by Bangcast : Module 3/6: Gaining Visibility in AI Answer Engines: The New GSO Era

2026-04-13T16:30:00+00:00

2026-04-13T18:00:00+00:00

https://alumni.edhec.edu//medias/image/thumbnail_155488071369b7e6dfb7833.png

Bangcast “AI & Marketing” Training Program:The Must-Have Skills to Perform in 2026 Module 3/6: Gaining Visibility in AI Answer Engines: The New GSO Era🔴 LIVE TRAINING WITHOUT REPLAY Date and time : Monday, April 13rd | 6:30 PM - 8:00 PM (CET)Format : Interactive live webinarPrice : 25 €Limited to 50 participantsWhat you will learn :Why visibility now also plays out in AI-generated responses, not just on GoogleHow AI answer engines select, synthesize, and cite certain brands over othersWhich levers to activate to make your content more readable, more credible, and more "citable" by AI systemsWhich new indicators to track to manage your presence in this new GSO eraHands-on practice: real-world use cases, AI response analysis, and actionable quick wins to implement right after the sessionOur trainerBangcast | PALO IT Academy trainer, a leading AI training organization co-founded by Delphine Bornert (EDHEC Master 2012) and Benjamin Arbeit Taffarelli.Bangcast | PALO IT Academy is a specialist in AI upskilling for large organizations. In 2026, Bangcast joined PALO IT, a pioneering AI consulting firm, to become the PALO IT Academy. Together, we support companies in France and internationally in their AI transformation, combining training, consulting, and integration. The PALO IT Academy has already trained more than 50,000 professionals across 200 large companies and mid-sized enterprises, through a network of 80 expert AI trainers. Our programs cover a wide range of functions — Managers, C-Suite, Sales, Marketing, Project Managers, HR, Finance, Product, and Tech — and already serve clients such as   Colissimo    (Groupe   La   Poste),   Safran   Electronics   &   Defense, Alcatel-Lucent Enterprise, Aesio Mutuelle, and Bolloré Logistics.Looking to organize AI training for your company?Contact Delphine Bornert, EDHEC Alumni & Co-Founder of Bangcast:👉 https://calendly.com/bangcast/contact 📧 contact@bangcast.fr Stay Connected - Upcoming Monthly ModulesSave Time Daily with AI Agents and Assistants Creating Business Presentations, Visuals, and Videos with AI Leverage Intelligence and Data for Better Decision-Making with AI📢 Join us and get ahead with AI ! 🚀

https://alumni.edhec.edu/en/group/espagne-madrid/69/calendar/-ai-marketing-by-bangcast-module-3-6-gaining-visibility-in-ai-answer-engines-the-new-gso-era/2026/04/13/22765