I/ Identity
Olivier DUPUY – Edhec Grande Ecole 2001

II/ Business start-up project:
.Project
www.french-place.com, an online shopping mall dedicated to French brands. The business model: to sell French brands (beauty products and men’s women’s and children’s fashion) to French, English and German online buyers thanks to a database of almost 1 million OPT-IN and 8000 product lines. Focus on product origin and not only on price positioning. Soon on french-place.com: American Retro, By Zoe, Le Phare de la Baleine, Jonak…
. Size of team (including number of Edhec) : 5 people, including 1 Edhec
. Capital raised or to be raised: 1 million euros
. Project originality: Offers online shoppers a new e-shopping experience!
-              Mixing brands, with new arrivals weekly, presented on video
-              Fashion magazine approach to presentation
-              Analysis of what the stars are wearing
-              Advice according to your personal figure, “like in a shop”
-              Look filter according to budget
-              Innovative loyalty programme
. Growth prospects: 1.5 million euro turnover in year 1, 3 million euros in year 2, 6 million euros in year 3.

III/ What would you like from the Edhec network?
To include new brands on the platform that Edhec people have to offer