I/ Identity

Charlotte Rosier - EDHEC Grande Ecole 2007 – Marketing major

II/ Business start-up project:

MADEMOISELLE CHARLOTTE - www.mademoiselle-charlotte.com
Image consulting - Coach Style - Personal shopping

"Mademoiselle Charlotte" was set up to provide men and women with advice on how to optimise the Image they wish to project.
We offer a customized and tailored service.
We also offer seminars (i.e. Workshops) to business organisations and coach employees on ways to maximise their corporate and business image.

• Size of team: 1 person (Charlotte Rosier, EDHEC 2007) and 2 financial backers (who are not involved in the "Mademoiselle Charlotte" activity).

• Capital raised: 20 K€ (SAS with 3 associates - Charlotte Rosier is majority shareholder)

• Originality of the project: A unique technique of "style recognition," developed by Charlotte Rosier and based on individual personalities and lifestyles. The aim is to understand the person prior to the development of their Image (Hair, Make-up, Fashion).
 
• Growth prospects:
  - Opening of a bricks and mortar agency in order to work with clients in a setting that reflects "Mademoiselle Charlotte". The agency could be used to provide training modules for Image professionals.
  - Hiring of 1 employee or more (Image Consultant) in order to meet increased demand.

III/ What do you expect from the Edhec network?

Raise Edhec alumni’s awareness to the importance of Image in Society and to develop two levels of 'word of mouth' publicity:
  - at individual level: by coaching individuals who wish to improve their image from a private  framework.
  - at professional level: through the inclusion of this type of coaching in the range of tools and services provided by Human Resource departments to support their employees or to develop a Group's global Image.

CONTACT
Charlotte Rosier
Coach Style & Personal Shopper
+33 (0)6 23 01 10 12
charlotte@mademoiselle-charlotte.com