Some 50 business owners and young entrepreneurs attended an event on EDHEC's Nice Campus on Wednesday 7 June under the aegis of IRCE, the regional institute for business creation and development. IRCE was set up by the Provence-Alpes-Côte d'Azur (PACA) regional council in 1989 and promotes regional economic development from its base in Aix-en-Provence. It trains and provides a comprehensive range of assistance - business creation, purchase, transmission and development - to entrepreneurs in the PACA region. IRCE and ESPEME teamed up for a relaxed, fun event dedicated to entrepreneurs and centred on the theme of creativity and innovation.