Replays and training materials for the “AI & Marketing” training program
“AI & Marketing” Training Program
by EDHEC Alumni & Bangcast, , available on replay
Essential AI & Marketing tools to perform in 2026, available on replay for 6 months
EDHEC Alumni, in partnership with Bangcast | PALO IT Academy, a specialist in applied artificial intelligence training for business, offers a structured and operational program dedicated to the strategic use of AI in marketing and business development.
Designed to address the concrete challenges faced by professionals in 2026, this program is based on modules delivered in both French and English. Each session is action-oriented, with demonstrations, practical case studies, and methodologies that can be immediately applied.
This program enables participants to master the key levers of generative AI to optimize lead generation, structure their marketing strategy, improve visibility in AI answer engines, automate low-value tasks, and leverage data to drive performance.
The objective is clear, to provide participants with tools, frameworks, and practices that can be directly applied to strengthen their commercial effectiveness and competitive advantage.
Given the success of these modules, they are now available on replay. To access them, simply register for the event by selecting the desired module or modules, then send an email to geraldine.simon@edhec.edu. You will receive the replay along with the associated materials.
Replay of sessions in English
Module 3: Becoming Visible in AI Answer Engines, Understanding the New Era of GSO (available)
Module 4: Saving Time Daily with AI Agents and Assistants (coming soon)
Module 5: Creating Business Presentations, Visuals, and Videos with AI (coming soon)
Module 6: Leveraging Monitoring and Data to Make Better Decisions with AI (coming soon)
Each registration includes access to the replay and training materials, as well as an exclusive library of AI prompts co-branded EDHEC x Bangcast.
Price: €25 per participant per session.
Registrations are managed on the EDHEC Alumni website.
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