Invitation to an interactive talk - Building global brand

Invitation to an interactive talk - Building global brand

2026-01-21T16:30:00+00:00

2026-01-21T18:00:00+00:00

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Join us for a dynamic and interactive talk featuring Katherine Melchior Ray, speaker, professor, international marketing leader and the best-selling author of Brand Global, Adapt Local: How to Build Brand Value Across Cultures. Drawing on decades of experience shaping strategy for world-renowned brands such as LVMH, Nike, and Hyatt, Katherine will offer powerful insights into leadership, cultural intelligence, and how companies can thrive in an increasingly complex global landscape. This is a rare opportunity to learn from one of the industry’s most influential voices as she unpacks what it truly means to lead, inspire, and innovate across cultures! Participants will leave with:Practical frameworks for leading change and navigating cultural complexity A deeper understanding of how top brands balance global identity with local relevanceEnhanced strategic thinking skills through hands-on, real-world case studiesLeadership insights that apply across industriesMeaningful peer collaboration  Reception to follow with light refreshments REGISTRATIONPlease use the  evenbrite link to register  : https://www.eventbrite.com/e/inscription-building-global-brands-with-katherine-melchior-ray-1979636036676Cost:€5 for current students : Current students can use the promotion code EDHECLUX for a discounted ticket.€10 for alumni and guestsFor more details please contact Melba MELTON ,  Attorney and Global MBA Candidatemelba.melton@edhec.com

https://alumni.edhec.edu/en/event/invitation-to-an-interactive-talk-building-global-brand/2026/01/21/22620