GUIDED TOUR OF AN EXHIBITION : "Reverso: Timeless Stories Since 1931" by Jaeger-Lecoultre
Ninety years after the emblematic Reverso was born, Jaeger-LeCoultre invites watch enthusiasts to enjoy an immersive cultural experience. The exhibition “Reverso: Timeless Stories Since 1931”, offers visitors the opportunity to explore the history of one of the watchmaking’s greatest legends.
A unique and timeless expression of the Art Deco movement, the legend of the Reverso began on the polo fields of India, where the idea of a case that could be flipped over was born. With its revolutionary design and immaculate craftsmanship, the Reverso was immediately embraced by trendsetters from all walks of life, quickly transcending its original purpose. Deftly combining form and function, it is one of the most recognisable watches in the world.
The “Reverso: Timeless Stories Since 1931” exhibition is an opportunity to explore the cultural and creative universe of this design icon, through an immersive sensory experience that embraces a pop- up boutique, a fascinating retrospective, an Art Deco café and a hands-on workshop. Featuring a specially commissioned art installation by the American artist Michael Murphy, and a selection of famous Reverso watches, from the earliest time-only models to the new Reverso Hybris Mechanica Calibre 185, this original concept tells the story of Reverso through four key themes.
This visit will be guided by Jaeger-LeCoultre professional and given rich storytelling to decode these fantastic innovations of the Maison, please free to ask any questions.
Practical information
This event is organised by the Luxury & Lifestyle EDHEC Alumni Club. If you have any question, you can contact her ambassador, peng-estelle.li@edhec.com.
If you any problem to subscribe, please contact, Stéphanie Painchault, Alumni Relations manager, stephanie.painchault@edhec.edu
The following information of each participant will be communicated to brand for safety reasons:
- Gender / Name & Surname / Email / Phone number
PHOTO: Spacetime by Michael Murphy