“AI & Marketing” by Bangcast : Module 2/6: Building Your Annual Marketing and Sales Strategy with AI

“AI & Marketing” by Bangcast : Module 2/6: Building Your Annual Marketing and Sales Strategy with AI

2026-03-16T17:30:00+00:00

2026-03-16T19:00:00+00:00

https://alumni.edhec.edu//medias/image/thumbnail_276070995698f149fa610c.png

Bangcast “AI & Marketing” Training Program:The Must-Have Skills to Perform in 2026 Module 2/6: Building Your Annual Marketing and Sales Strategy with AI🔴 LIVE TRAINING WITHOUT REPLAY Date and time : Monday, March 16th | 6:30 PM - 8:00 PM (CET)Format : Interactive live webinarPrice : 25 €Limited to 50 participantsWhat you will learn :Conduct an AI-assisted strategic diagnosis (market, competition, trends, opportunities)Define and refine your personas/ICP through intelligent customer data analysisBuild a differentiating positioning and structure your offers (value proposition, pricing, segmentation)Identify your annual business priorities and transform your objectives into a coherent marketing & sales action planDevelop an annual roadmap and strategic editorial calendar powered by AILive practice: structuring prompts, strategic simulations, and building your annual roadmapOur trainerBangcast trainer, a leading AI training organization co-founded by Delphine Bornert (EDHEC Master 2012) and Benjamin Arbeit Taffarelli.Founded in 2019 and based at Station F in Paris, at the heart of the European innovation ecosystem, Bangcast is France’s leading specialist in generative AI training for large organizations. Bangcast has already trained over 5,000 professionals across more than 100 mid-sized companies and large enterprises, including Colissimo (Groupe La Poste), Safran Electronics & Defense, Alcatel-Lucent Enterprise, Aesio Mutuelle, and Bolloré Logistics. With a network of 30 expert AI trainers, Bangcast offers a comprehensive portfolio of AI training programs (Executives, Leadership Teams, Sales, Marketing, Project Management, HR, Finance, Product, Tech, etc.) to enable large-scale AI upskilling across organizations.Looking to organize AI training for your company?Contact Delphine Bornert, EDHEC Alumni & Co-Founder of Bangcast:👉 https://calendly.com/bangcast/contact 📧 contact@bangcast.fr Stay Connected - Upcoming Monthly ModulesGaining Visibility in AI Answer Engines: The New GSO EraSave Time Daily with AI Agents and Assistants Creating Business Presentations, Visuals, and Videos with AI Leverage Intelligence and Data for Better Decision-Making with AI📢 Join us and get ahead with AI ! 🚀

https://alumni.edhec.edu/en/event/-ai-marketing-by-bangcast-module-2-6-building-your-annual-marketing-and-sales-strategy-with-ai/2026/03/16/22722