The Teaching Factory gets back to business

The start of the academic year is also an opportunity to offer students more and more pedagogical innovation and the chance to broaden their career horizons.

One example of this is the new partnership with Prisma Media, which the Foundation has set up in the form of a "learning partner" in the MSc in Marketing Management.

Prisma Media, new educational partner

As part of this partnership, a group of students will work on a marketing issue presented by Prisma Media, in the form of a "Master Project". The students will use their know-how and their vision of young consumers to propose an innovative solution.

The EDHEC Foundation is pleased to welcome France's leading bi-media group in broadcasting and print-digital reach and the n°1 in video and mobile reach.

With 85 million magazines sold per year, the Group reaches an audience of over 42 million French people with its 20 flagship brands such as Gala, National Geographic, Capital, Harvard Business Review France, etc... The Group has 3 innovation labs to help new businesses emerge and encourage intrapreneurship among its 1,100 employees.

Today, close to 10 EDHEC alumni work within the Group, such as Adeline Desdoit (MBA 2020), Communications Director at Prisma Media Solutions) or Sandrine Odin (EDHEC Master 1991), Editorial Director of the Women's Digital & Video Division at Prisma Media.

This 3-year partnership will aim to welcome more EDHEC talent into the Group.

The Pedagogical Factory, a model of innovative teaching

It is within this framework that the Pedagogical Factory operates: co-building with companies, teachers and students.

Thanks to this approach, students acquire technical and behavioural skills by experiencing "learning by doing" and becoming actors in their training.

Through challenges and competitions, they tackle concrete problems that companies ask them to solve.

For partner companies, these experiences constitute privileged opportunities to forge closer links with students and develop their employer brand, within the framework of future recruitments.

Finally, it also gives them the opportunity to better grasp the perceptions of this new generation of multicultural students.

The Teaching Factory

An initiative recognised as one of the 35 major innovations in the world of education and management.

The EDHEC initiative has been identified by the AACSB in 2017 as one of the most innovative schemes among more than 300 projects from the best business schools in the world.

Amongst The Teaching Factory partners: CAPGEMINI INVENT - MAZARS - UBISOFT - PRISMA MEDIA - PWC - BUTAGAZ - SOCIETE GENERALE 

Contact

Sandrine Pinto, Corporate Sponsorship Manager,

sandrine.pinto@edhec.edu