Interview with Domitille De Cock-Delambre, Commercial Director for the Decathlon*Paris 2024 partnership

I'm currently working for Decathlon as Sales Director, specifically for the Decathlon*Paris 2024 partnership (Decathlon is, for the 1st time, an Official Partner of the Olympic and Paralympic Games!). I joined this project in January 2021, an incredibly stimulating and rewarding professional opportunity, offering challenges to match this spectacular event.

What is your role at this event?

My role as Sales Director is to maximise the visibility of our partnership within the Decathlon distribution network in France. This involves dynamic sales strategies and promotion in our shops, covering a variety of highly stimulating topics.

What are the challenges of your job on this project?

The main challenge is to succeed in convincing people and giving meaning to our actions, by pushing the most appropriate strategies and ensuring that they are properly implemented. It's a matter of pride for our employees and our customers, but also of a strong image for Decathlon, a global sports brand.

What memories, anecdotes and concrete examples would you like to share with the EDHEC alumni?

I've had the privilege of taking lots of selfies with the athletes from the Decathlon Athletes Team during our meetings and their preparation for the games. It's always a special moment to be able to meet these exceptional athletes and share a moment with them.

Once the event is over, what will happen to your job? What are your plans for the future?

After the event, our team dedicated to Decathlon*JOP Paris 2024 will gradually shrink. There are many prospects and they will vary according to the skills of each person and the reorganisation underway within the company. However, we are all motivated by the idea of perpetuating this type of partnership and learning from this fantastic experience.