The Technological University of Compiègne (UTC) and EDHEC Business School met on EDHEC’s Lille campus on 2 February 2022 to sign an agreement to launch a double degree, the BBA in Digital Engineering & Management. This original programme is particularly designed for undergraduates undecided between a prestigious engineering or business school and is due to open in September 2022. It will teach a combination of managerial and technical skills in order to respond to the current needs of businesses, but also to the need for future generations of graduates to be immediately operational on a market where jobs evolve continuously. The acquisition of this multi-disciplinary expertise will prepare students for careers in finance, e-commerce, marketing and technology, by guiding them towards a broad array of digital-focused jobs in the areas of data science, growth hacking and KYC (Know Your Customer). And thanks to high-level classes and scope to harness the best from both strands of the programme, it will help students create a new shared language.
The double undergraduate degree illustrates the strong fit between the two schools, which not only exhibit similarities in territorial terms, but also as regards their nationwide reputations. As Emmanuel Métais, Dean of EDHEC Business School, underlines: “The agreements forged with UTC Compiègne, one of the most prestigious engineering schools in France, anchor our high-level training programmes in the Hauts de France region of northern France, while accelerating the execution of our knowledge-hybridisation policy, one of the major components of our 2025 strategic plan. In a society where the jobs of tomorrow have yet to be imagined, the issue today is to transmit the multi-disciplinary knowledge that will enable the young generations to invent new more responsible and more sustainable models tomorrow”.
To find out more about this new degree : https://bba.edhec.edu/fr/double-diplome-ingenierie-digitale-et-management
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