EDHEC Entrepreneur of the Year Nominee: Béatrice de Montille (GE 1999), founder of Mercimaman

Béatrice de Montille founded Merci Maman from her base in London in 2007. She imagined a series of personalisable gifts for women, men and children. Customers can have all sorts of messages written on Merci Maman jewellery; birthday greetings, congratulations for a newborn baby, personal messages, loving words, all kinds of messages and sentiments fit with the Merci Maman philosophy.

 
Her business has more than tripled over the last 12 months, thanks notably to a major public relations campaign undertaken after Kate Middleton wore one of her pendants. More recently, her prize for winning the UK’s Great Retail Revival competition was a two-week concession in May in the House of Fraser department store on London’s mythical Oxford Street. Along with her 10-strong team, she is also working on developing Merci Maman in France, helped by  a report in the French TV programme, Envoyé Spécial, which showcased the Merci Maman success story on 1 May.
 
As a real “Mumpreneur”, she reconciles the expansion of her business with the demands of her four children. Her husband, a former City banker, also boarded the Merci Maman ship last June.  
 
The team already comprises several Edhec alumni and Beatrice hopes to have many others join her in the Merci Maman adventure. 
 
For more information:
http://www.mercimamanboutique.com/cart/
https://www.facebook.com/MerciMamanGifts
Interview : http://businessofeminin.com/rencontre-avec-beatrice-de-montille