7 Étapes pour un business model solide,* the new book by Denis Dauchy

Innovation is no longer limited to products and technologies, but also extends to the business model!

November 2010 – In his new book, Denis Dauchy, business strategy professor and director of EMBA at EDHEC Business School, sets out his take on how to build a solid business model in the form of 7 crucial questions. The term Business Model is frequently mentioned in business without necessarily being clearly defined. And yet every Business Unit manager and budding entrepreneur needs a concrete and complete methodology in order to design a solid Business Model. “The book explains clearly what a business model is, and provides a comprehensive method for building one. There are plenty of detailed and cogent illustrations on each aspect.” Denis Dauchy told us.

Denis Dauchy’s new book combines a strategic perspective with directly operational concerns in 7 key stages: the value proposition, the revenue model, the operational alignment, the economic equation, the growth model, the execution framework and the corporate model.
Why 7 stages? “Quite simply, to give the readers a simple memorization tool for the essential facets of every business project and every value creation process. These include clients’ value proposition, return on capital and key growth levers,” he explained.

Denis believes that “the development of low cost models in many of today’s industries, the digital revolution and its impact on commerce, as well as the growing awareness of sustainable development issues have meant that actors have had to reinvent the way they organize a business.” That’s why it was written with heads of business units, senior executives and Master and MBA students in mind.


* 7 stages to a new business model