WSJ Future Leaders Webinar in conversation with EDHEC Business School: Has China’s Luxury Market Lost its Bling?
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You are invited to our WSJ Future Leaders Webinar in conversation with EDHEC Business School: Has China’s Luxury Market Lost its Bling? This online event takes place on Wednesday, May 29 at 6-7 p.m. SGT / 12-1 p.m. CEST / 11 a.m. - 12 p.m. BST.
The world’s biggest luxury brands have long been dependent on big-spending Chinese consumers, many of whom turned up in bus loads to shop at Champs Elysees in Paris and premium outlet malls across Europe. The pandemic changed all that. With travel restricted, many wealthy Chinese shifted spending to consumption at home, and Chinese buyers ramped up consumption of local brands. Meanwhile, a slowing Chinese economy and property slump has also weighed on spending, depressing the fortunes of some high end brands.
How are the Chinese consumers changing and how are luxury brands calibrating their strategies to respond to this new normal? Are premium brands sticking with China in the long term or are there new potential markets emerging? Join the experts at The Wall Street Journal and EDHEC for an in-depth discussion.
Speakers include:
Marie-Cécile Cervellon, Professor of Marketing, EDHEC Business School
Nick Kostov, Reporter, The Wall Street Journal
Liza Lin, Reporter, The Wall Street Journal
Rencontre professionnelle
Diffusé sur :
Luxe et Art de Vivre
Staff EDHEC Alumni