VICTOR BINOIT

Involved in following projects in the Europe Central and Central Asia region:
• Lead management for truck tyres => Efficiency improvement in all lead funnel phases, in coordination with the ECC team (European Commercial Communication)
• Light truck Go-to-market 2024 -> Field visits to understand customer's needs/painpoints/ how the G2M is deployed to key customers/ Give recommandations for improvement areas.

As part of the Food Service Europe team, I manage a portfolio of ????????????+???????????????????????? ???????????????????????????????? (???????????????????????? ???????????? ????????????????????????????????????????) distributed across multiple European markets. My main responsibilities include:

• ???????????????????????????????????? ????????????????????????????????????????: development of European sales tools, competitive intelligence, monthly performance analysis (including the SureCrisp MAX range).
• ???????????????????????????? ???????????????????????????????????????? & ????????????????????????????????: coordination of packaging redesign projects (bags and cartons) in collaboration with R&D, Regulatory, Supply Chain, and local marketing teams.
• ???????????????????????????? ???????????????????????????? ????????????????????????????????: websites, e-mail campaigns, social media assets.
• ???????????????????????????? ???????? ???????????????????? ????????????????????: providing visuals, technical sheets, product samples, and operational assistance.
• ???????????????????????????? ????????????????????????????????????????: implementation of a “project waves” system to ensure on-time delivery and smoother workflows.

Key Achievements:

• Successfully contributed to the ???????????????? ???????????????????????????????????? restage ???????? ???????????? ???????????????????????? ???????????? ???????????????????????????????????????? ???????????????????? across 8 European markets.
• Delivered detailed product performance reports, helping to identify growth drivers and adjust strategic priorities.
• Improved coordination with external design agencies through the OneFlexo platform and enhanced internal processes with multi-project trackers and SharePoint.

During my internship at Michelin’s ECA regional headquarters (Central Europe & Central Asia), I led the ???????????????? ????????-????????-???????????????????????? ???????????????????????????????? ???????????? ???????????? ???????????? (???????????????????? ???????????????????????????????????????? ????????????????????????????????) ????????????????????????????, a key initiative aimed at securing Agilis tire volumes and regaining market share in a challenging environment.

Key Responsibilities:
• Go-to-Market Strategy Deployment: Coordinated 5 strategic enablers (product & sales focus, sell-out steering, TCO Engage Value Tool, value testimonials, engagement) across the “Accelerate” cluster (Poland, Greece, Turkey, Romania, Hungary, Czech Republic, Slovakia).
• Sales Enablement & Training: Developed and delivered training modules for Account Managers (ADM/KAM) to strengthen the value proposition of URB products with fleets and dealers.
• Sell-out Promotion Campaigns: Directed national sell-out campaigns (visuals, banners, leaflets, Facebook carousels), working with multiple agencies and monitoring digital KPIs.
• Data Analysis & Business Intelligence: Managed ESOD panel for 23 key customers, monitored performance with Microsoft BI360 dashboards, and provided actionable recommendations.
• Customer Testimonials & Content Marketing: Organized the production of video testimonials (Mercedes, Kramat, Hi-Tech) to promote Michelin’s value-added proposition.
• Digital Benchmarking: Conducted competitive analysis of Michelin’s online visibility on key e-retailers such as Oponeo.

Key Achievements:
• Contributed to +????????.????????% ???????????????????????? ???????? ???????????? ???????????????????? ???????????????????????????? ???????????????????????????? ???????????????????????????? ???????????? ???????????? ???????????????? (98,807 tires sold vs. 88,891 in 2023).
• ???????????????????????????????????? ????????????????-???????? ???????????????????????? ???????????????????? ???????? +????.???? ????????????????????, reaching 3.0% by May 2024.
• Supported the execution of a Go-to-Market plan projected to deliver ????????????,???????????? ???????????????????? ???????????????????????????? ???????????? ???????????????? (+????????.????% ????????. ????????????????), aiming to recover 25,000 volumes lost the previous year.

Le détail de ma mission :
• Garantir le référencement, la valorisation des produits
• Améliorer l’expérience client
• Mettre en oeuvre le plan commerce
• Suivre les performances produits, e-merch Périmètre : Quick commerce, Piéton (C&C et LS), magasins intelligents AUCHAN GO

Key contributions:
• Ensured product visibility and merchandising across channels
• Enhanced the customer experience through layout and service improvements
• Implemented the commercial action plan for the Auchan Go format
• Monitored product and e-commerce performance across innovative formats:
→ Quick commerce
→ Pedestrian stores (Click & Collect and Self-service stores)
→ Intelligent stores (Auchan GO concept)

Responsible for preparing orders for customers, inventory and customer contact.

Logistique, Préparation de commandes pour les clients, Inventaire, Contact client

Logistique, préparation de commandes pour les clients, inventaire, contact client et réactivité.

Stage ayant pour but de développer l'entreprise Blancheporte à l'étranger en effectuant des études de marchés et des benchmarks.

As part of my first-year internship at EDHEC, I joined Blancheporte, a leading French e-commerce company specializing in fashion and home textiles, to support its international expansion strategy across 6 European markets (Italy, Spain, Germany, Portugal, UK, Switzerland).

Key Responsibilities:
• Conducted benchmark analyses of main competitors (Bonprix™, La Redoute™) across pricing, logistics, commercial strategy, and website user experience.
• Performed market and consumer studies for each targeted country, focusing on demographics, e-commerce trends, and consumer behavior.
• Collaborated with key partners (Salesforce, Adyen, Asendia, Colissimo) to evaluate operational and logistic feasibility for international expansion.
• Led creative sessions for international brand naming, ensuring alignment with Blancheporte’s identity and visual guidelines.
• Analyzed home textile sizing standards across European markets to adapt the product range for cross-border e-commerce.

Key Achievements:
• Delivered 6 detailed country market analysis reports with actionable insights for the international expansion roadmap.
• Proposed 10+ potential brand names tailored for international markets, supporting future global branding strategy.
• Strengthened Blancheporte’s competitive positioning through comprehensive benchmarking and pricing studies on over 100 SKUs.

Mission: Découverte des métiers du e-commerce et du marketing digital - Pré-étude opérationnelle sur 4 ou 5 pays européens dans l’objectif de nourrir la direction sur ses projets de développement international.

Je suis chargé de la communication sur les réseaux sociaux et sur notre site internet de notre association Jeunes O’Climat; association créée par 4 de mes amis et moi même dans le but de promouvoir l’écologie chez les jeunes, en réalisant des minis-jeux olympiques dans une école primaire et en récoltant des dons pour permettre la reforestation dans des zones géographiques stratégiques de la planète.

Je suis chargé de la communication sur les réseaux sociaux et sur notre site internet de notre association Jeunes O’Climat; association créée par 4 de mes amis et moi même dans le but de promouvoir l’écologie chez les jeunes, en réalisant des minis-jeux olympiques dans une école primaire et en récoltant des dons pour permettre la reforestation dans des zones géographiques stratégiques de la planète.

Stage de découverte effectuée en classe de Seconde ayant pour but de m’initier au monde de l’entreprise, en particulier de l’hôtellerie.

Stage de découverte effectuée en classe de Seconde ayant pour but de m’initier au monde de l’entreprise, en particulier de l’hôtellerie.