Résumé
I work at the intersection of growth, experience, and presence. Over the last few years, I’ve helped build brands and scale ideas through a creative lens—one deeply aware of culture, place, and the quiet influence of design. My work has often centered on experience: not just the spaces we create, but the way people move through them. Today, as the Strategic Partnerships Manager for the Machani Group, I apply this lens to the Regalium project, a new mixed-use luxury destination built on the tenets of luxury, innovation, and community. I work with founders, funds, and leadership teams across key industries to support market expansion and presence strategy through strategic partnerships. If you’re building something that needs to resonate—not just scale—let’s connect.
Expériences professionnelles
Strategic partnerships manager
REGALIUM , Bengaluru
Depuis le 01 juillet 2025
Strategic partnerships manager
Machani Group
Depuis le 02 août 2025
Curating strategic partnerships and business development for Machani Group, my work is dedicated to building a robust ecosystem of high-value partners across key industries to drive growth for Regalium and other Machani Group companies.
The Regalium project is the Machani Group’s new mixed-use luxury destination, poised to transform the urban lifestyle in Koramangala by blending work, culture, and commerce through its core tenets of luxury, innovation, and community.
Business development strategist
Machani Group , Bengaluru
Depuis le 01 août 2025
Writer & marketing consultant
FREELANCE
Depuis le 02 janvier 2024
As a seasoned marketing consultant with a passion for storytelling and strategic growth, I help individuals and businesses build compelling brands and drive sustainable growth. My expertise lies in crafting unique brand narratives, developing comprehensive marketing strategies, and leveraging digital platforms to enhance visibility and engagement. My services: 1. Brand Development: Creating and refining brand identities that resonate with target audiences. From logo design to brand voice, I ensure every element tells a cohesive story. 2. Digital Marketing: Implementing effective inbound marketing strategies, SEO, social media marketing, and content creation to boost online presence and drive traffic. 3. Content Writing: Producing high-quality, engaging content tailored to your audience, including blog posts, social media updates, website copy, case studies, and more. 4. Business Development: Identifying new market opportunities, building strategic partnerships, and implementing growth strategies to expand your reach. 5. Community Building: Growing and nurturing online communities, fostering engagement, and establishing loyal customer bases.
Business consultant
De Janvier 2024 à Juillet 2025
Worked closely with early-stage founders, creative ventures, and service brands to help build clarity around their growth, presence, and positioning.
• Supported brand narrative, audience strategy, and service design for mission-driven businesses
• Helped turn founder intuition into structured, scalable offers across wellness, education, and experience-based industries
• Focused on experience-led growth, communication frameworks, and partnership design
• Worked on both short-term sprints and long-term brand evolutions
Industries: Mental health, creative education, experience design, D2C, and early-stage services.
Writer & marketing consultant
FREELANCE
De Janvier 2024 à Juillet 2025
As a seasoned marketing consultant with a passion for storytelling and strategic growth, I help individuals and businesses build compelling brands and drive sustainable growth. My expertise lies in crafting unique brand narratives, developing comprehensive marketing strategies, and leveraging digital platforms to enhance visibility and engagement.
My services:
1. Brand Development: Creating and refining brand identities that resonate with target audiences. From logo design to brand voice, I ensure every element tells a cohesive story.
2. Digital Marketing: Implementing effective inbound marketing strategies, SEO, social media marketing, and content creation to boost online presence and drive traffic.
3. Content Writing: Producing high-quality, engaging content tailored to your audience, including blog posts, social media updates, website copy, case studies, and more.
4. Business Development: Identifying new market opportunities, building strategic partnerships, and implementing growth strategies to expand your reach.
5. Community Building: Growing and nurturing online communities, fostering engagement, and establishing loyal customer bases.
Chief marketing officer
Machani Hospitalities LLP
De Avril 2022 à Mars 2024
Spearheaded the marketing strategy for a portfolio of luxury hospitality brands, including a heritage event space, a luxury villa, and a premium wedding planning company.
Drove brand positioning, storytelling, and targeted campaigns to establish The Tamarind Tree as Bangalore’s premier luxury event destination, attracting a global clientele.
Developed and executed marketing initiatives for Azara Beach House, resulting in increased brand recognition and bookings from high-end travelers.
Created captivating campaigns and strategic brand collaborations for The Tales of Tradition, a cross-cultural wedding company, to capture new market share.
Chief marketing officer
Machani Hospitalities LLP , Bangalore
De Avril 2022 à Décembre 2024
1. The Tamarind Tree:
- Leveraging my expertise as Chief Marketing Officer, I amplify the allure of The Tamarind Tree, a heritage luxury event space, through strategic branding, captivating storytelling, and targeted campaigns, ensuring its position as Bangalore's premier destination for extraordinary occasions.
- Orchestrating seamless experiences, I lead innovative marketing initiatives at The Tamarind Tree, highlighting its historical significance, exquisite architecture, and unparalleled amenities, attracting discerning clients from all across the world.
2. Azara Beach House:
- Showcasing my marketing prowess, I curate compelling narratives that showcase the unparalleled beauty and serenity of Azara Beach House, a luxury villa in Goa, fostering brand recognition and driving bookings among elite travelers seeking a transcendent coastal escape.
- By implementing comprehensive marketing strategies tailored to the luxury travel sector, I position Azara Beach House as the epitome of indulgence, effectively promoting its lavish amenities, personalized concierge services, and seamless guest experiences to captivate and convert high-end clientele.
3. The Tales of Tradition
As Chief Marketing Officer, I spearhead captivating campaigns for The Tales of Tradition, a luxury wedding planning company specializing in cross-cultural weddings, leveraging my deep understanding of diverse customs, traditions, and global aesthetics to create enchanting experiences that celebrate love and foster cultural harmony.
- Harnessing my expertise in the wedding industry, I drive impactful marketing initiatives for The Tales of Tradition, capturing the essence of cross-cultural unions through evocative storytelling, innovative event concepts, and targeted brand collaborations, establishing it as the go-to choice for couples seeking truly extraordinary and inclusive wedding celebrations.
Chief marketing officer
Machani Hospitalities LLP
De Avril 2022 à Mars 2024
1. The Tamarind Tree:
- Leveraging my expertise as Chief Marketing Officer, I amplify the allure of The Tamarind Tree, a heritage luxury event space, through strategic branding, captivating storytelling, and targeted campaigns, ensuring its position as Bangalore's premier destination for extraordinary occasions.
- Orchestrating seamless experiences, I lead innovative marketing initiatives at The Tamarind Tree, highlighting its historical significance, exquisite architecture, and unparalleled amenities, attracting discerning clients from all across the world.
2. Azara Beach House:
- Showcasing my marketing prowess, I curate compelling narratives that showcase the unparalleled beauty and serenity of Azara Beach House, a luxury villa in Goa, fostering brand recognition and driving bookings among elite travelers seeking a transcendent coastal escape.
- By implementing comprehensive marketing strategies tailored to the luxury travel sector, I position Azara Beach House as the epitome of indulgence, effectively promoting its lavish amenities, personalized concierge services, and seamless guest experiences to captivate and convert high-end clientele.
3. The Tales of Tradition
As Chief Marketing Officer, I spearhead captivating campaigns for The Tales of Tradition, a luxury wedding planning company specializing in cross-cultural weddings, leveraging my deep understanding of diverse customs, traditions, and global aesthetics to create enchanting experiences that celebrate love and foster cultural harmony.
- Harnessing my expertise in the wedding industry, I drive impactful marketing initiatives for The Tales of Tradition, capturing the essence of cross-cultural unions through evocative storytelling, innovative event concepts, and targeted brand collaborations, establishing it as the go-to choice for couples seeking truly extraordinary and inclusive wedding celebrations.
Chief marketing officer
Machani Hospitalities LLP
De Avril 2022 à Mars 2024
1. The Tamarind Tree:
- Leveraging my expertise as Chief Marketing Officer, I amplify the allure of The Tamarind Tree, a heritage luxury event space, through strategic branding, captivating storytelling, and targeted campaigns, ensuring its position as Bangalore's premier destination for extraordinary occasions.
- Orchestrating seamless experiences, I lead innovative marketing initiatives at The Tamarind Tree, highlighting its historical significance, exquisite architecture, and unparalleled amenities, attracting discerning clients from all across the world.
2. Azara Beach House:
- Showcasing my marketing prowess, I curate compelling narratives that showcase the unparalleled beauty and serenity of Azara Beach House, a luxury villa in Goa, fostering brand recognition and driving bookings among elite travelers seeking a transcendent coastal escape.
- By implementing comprehensive marketing strategies tailored to the luxury travel sector, I position Azara Beach House as the epitome of indulgence, effectively promoting its lavish amenities, personalized concierge services, and seamless guest experiences to captivate and convert high-end clientele.
3. The Tales of Tradition
As Chief Marketing Officer, I spearhead captivating campaigns for The Tales of Tradition, a luxury wedding planning company specializing in cross-cultural weddings, leveraging my deep understanding of diverse customs, traditions, and global aesthetics to create enchanting experiences that celebrate love and foster cultural harmony.
- Harnessing my expertise in the wedding industry, I drive impactful marketing initiatives for The Tales of Tradition, capturing the essence of cross-cultural unions through evocative storytelling, innovative event concepts, and targeted brand collaborations, establishing it as the go-to choice for couples seeking truly extraordinary and inclusive wedding celebrations.
Freelance copywriter
cure.fit (cult.fit)
De Avril 2021 à Juin 2021
Scriptwriter for live shoots, promo video/teaser
App- content writing for session/trainer descriptions
Freelance copywriter
cure.fit (cult.fit)
De Avril 2021 à Juin 2021
Scriptwriter for live shoots, promo video/teaser
App- content writing for session/trainer descriptions
Freelance copywriter
cure.fit (cult.fit)
De Avril 2021 à Juin 2021
Scriptwriter for live shoots, promo video/teaser
App- content writing for session/trainer descriptions
Freelance copywriter
cure.fit (cult.fit)
De Avril 2021 à Juin 2021
Scriptwriter for live shoots, promo video/teaser
App- content writing for session/trainer descriptions
Content manager
INDIVILLAGE TECH SOLUTIONS
De Juin 2020 à Janvier 2021
Content writing for business and impact related marketing material such as newsletters, blog posts, case studies and testimonials
Create and implement social media strategies and campaigns to drive engagement, awareness, and action to advance activities nationally and internationally
Engage and form relationships with clients, supporters, allies, and partners across social media platforms
Content manager
INDIVILLAGE TECH SOLUTIONS
De Juin 2020 à Janvier 2021
Content writing for business and impact related marketing material such as newsletters, blog posts, case studies and testimonials
Create and implement social media strategies and campaigns to drive engagement, awareness, and action to advance activities nationally and internationally
Engage and form relationships with clients, supporters, allies, and partners across social media platforms
Content manager
INDIVILLAGE TECH SOLUTIONS
De Juin 2020 à Janvier 2021
Content writing for business and impact related marketing material such as newsletters, blog posts, case studies and testimonials
Create and implement social media strategies and campaigns to drive engagement, awareness, and action to advance activities nationally and internationally
Engage and form relationships with clients, supporters, allies, and partners across social media platforms
Content manager
INDIVILLAGE TECH SOLUTIONS
De Juin 2020 à Janvier 2021
Content writing for business and impact related marketing material such as newsletters, blog posts, case studies and testimonials
Create and implement social media strategies and campaigns to drive engagement, awareness, and action to advance activities nationally and internationally
Engage and form relationships with clients, supporters, allies, and partners across social media platforms
Marketing manager
Machani Hospitalities LLP
De Janvier 2020 à Mai 2022
Developing and implementing social media strategies and campaigns to drive engagement, awareness, and call to action on posts for Instagram, Facebook, LinkedIn, Twitter, and Youtube
Planning strategic partnerships with industry peers for marketing collaborations
Planning, writing and editing blog posts for the company website and social media platforms using keywords to boost organic SEO
Writing sales and call to action promotional email for newsletters
Marketing manager
Machani Hospitalities LLP
De Janvier 2020 à Mai 2022
Developed and executed social media strategies and campaigns across Instagram, Facebook, LinkedIn, Twitter, and YouTube, driving engagement and brand awareness.
Initiated and managed strategic partnerships with industry peers to create impactful marketing collaborations.
Authored and edited blog posts and website content, implementing SEO best practices to boost organic search rankings.
Crafted compelling sales and promotional email newsletters to drive customer action and conversion.
Marketing manager
Machani Hospitalities LLP
De Janvier 2020 à Mai 2022
Developing and implementing social media strategies and campaigns to drive engagement, awareness, and call to action on posts for Instagram, Facebook, LinkedIn, Twitter, and Youtube
Planning strategic partnerships with industry peers for marketing collaborations
Planning, writing and editing blog posts for the company website and social media platforms using keywords to boost organic SEO
Writing sales and call to action promotional email for newsletters
Marketing manager
Machani Hospitalities LLP
De Janvier 2020 à Mai 2022
Developing and implementing social media strategies and campaigns to drive engagement, awareness, and call to action on posts for Instagram, Facebook, LinkedIn, Twitter, and Youtube
Planning strategic partnerships with industry peers for marketing collaborations
Planning, writing and editing blog posts for the company website and social media platforms using keywords to boost organic SEO
Writing sales and call to action promotional email for newsletters
Event coordinator
Machani Hospitalities LLP
De Octobre 2018 à Juillet 2019
Established the event and wedding planning division, creating standardized procedures for planning, execution, client servicing, and vendor management.
Managed event budgets ranging from 1 million to 6 million INR and coordinated events on a 2 million square-foot property.
Created and implemented new digital marketing strategies to generate sales opportunities, including writing SEO-optimized blog posts for the company website.
Maintained exceptional customer service standards and fostered a collaborative team environment.
Event coordinator
Machani Hospitalities LLP
De Octobre 2018 à Juillet 2019
Created the event and wedding planning wing and set up standard procedures for the planning and execution of events from client servicing to vendor management
Promoted teamwork and maintained a high level of customer service standards
Budgeted and handled event planning for events ranging from 1 million INR to 6 million INR in a 2 millions square feet property
Additional roles: Digital Marketing, Content Writing, Sales.
Created new marketing strategies with the goal of generating new opportunities for sales team
Planned, wrote and edited blog posts for the company website and social media platforms using keywords to boost organic SEO
Event coordinator
Machani Hospitalities LLP
De Octobre 2018 à Juillet 2019
Created the event and wedding planning wing and set up standard procedures for the planning and execution of events from client servicing to vendor management
Promoted teamwork and maintained a high level of customer service standards
Budgeted and handled event planning for events ranging from 1 million INR to 6 million INR in a 2 millions square feet property
Additional roles: Digital Marketing, Content Writing, Sales.
Created new marketing strategies with the goal of generating new opportunities for sales team
Planned, wrote and edited blog posts for the company website and social media platforms using keywords to boost organic SEO
Event coordinator
Machani Hospitalities LLP
De Octobre 2018 à Juillet 2019
Created the event and wedding planning wing and set up standard procedures for the planning and execution of events from client servicing to vendor management
Promoted teamwork and maintained a high level of customer service standards
Budgeted and handled event planning for events ranging from 1 million INR to 6 million INR in a 2 millions square feet property
Additional roles: Digital Marketing, Content Writing, Sales.
Created new marketing strategies with the goal of generating new opportunities for sales team
Planned, wrote and edited blog posts for the company website and social media platforms using keywords to boost organic SEO
Entrepreneur
Utsuvv- The Wedding Company
De Octobre 2017 à Août 2018
Entrepreneur
Utsuvv- The Wedding Company
De Octobre 2017 à Août 2018
Entrepreneur
Utsuvv- The Wedding Company
De Octobre 2017 à Août 2018
Entrepreneur
Utsuvv- The Wedding Company
De Octobre 2017 à Août 2018
Event coordinator
Event Matterz
De Août 2017 à Août 2018
Handled operations, production and client servicing for 30+ corporate events
Co-founded a wedding planning start up as a sister company of Event Matterz
Event coordinator
Event Matterz
De Août 2017 à Août 2018
Handled operations, production and client servicing for 30+ corporate events
Co-founded a wedding planning start up as a sister company of Event Matterz
Event coordinator
Event Matterz
De Août 2017 à Août 2018
Handled operations, production and client servicing for 30+ corporate events
Co-founded a wedding planning start up as a sister company of Event Matterz
Event coordinator
Event Matterz
De Août 2017 à Août 2018
Handled operations, production and client servicing for 30+ corporate events
Co-founded a wedding planning start up as a sister company of Event Matterz
Intern
Shelby Management Solutions
De Juin 2013 à Juillet 2013
Intern
Shelby Management Solutions
De Juin 2013 à Juillet 2013
Intern
Shelby Management Solutions
De Juin 2013 à Juillet 2013
Intern
Shelby Management Solutions
De Juin 2013 à Juillet 2013
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