THOMAS HIGEL

Responsable de la stratégie marketing pour toute la zone HR Path EMEA (BeNeLux, Spain, DACH, UK) incluant:
• La planification et l'organisation d'évènements à travers toute l'Europe et de webinaires sur Gotowebinar,
• Le paramétrage et le lancement de campagnes Paid sur LinkedIn,
• L'élaboration du site internet via WordPress et la création de landing pages,
• Le management et l'évaluation d'une responsable marketing,
• La création et le lancement de campagnes Emailing via Pardot (Salesforce emailing),
• Mise en place de leviers de Lead Generation et gestion du Chatbott,
• Brand content et copywritting,
• La réalisation de reporting mensuels,
.

In charge of marketing activation for all HR Path EMEA region (BeNeLux, Spain, DACH, UK) including:
• Emailing campaigns via Pardot (Salesforce Marketing suite),
• Organization of events in all EMEA and webinars on Gotowebinar,
• Paid LinkedIn campaigns,
• Social Media Management,
• Lead generation,
• Website management via WordPress,
• Brand content and copywriting

In charge of the acquisition of temps workers through the development of new marketing tools:
• Facebook Ads campaigns,
• Email campaigns,
• Creation of landing pages (Landingi)

In charge of an internal program to support 10 Iziwork Partners (agency managers):
• In charge of the creation and development of the project (identification of needs, organization of meetings, definition of KPIs, management of Sourceurs, creation of deliverables and training)
• Responsible for the management of 3 sourceurs,
• Point of contact with the different Partners .

✔ Results: I discovered the issues of the interim sector, developed my managerial skills (3 people supervised), improved my skills on several softwares (Slack, Notion, Looker, Landingi, Zapier)

As Strategy & Operations Manager at Google, my responsibilities span across a broad number of topics:
• management of transversal and strategic projects for Google in EMEA,
• defining and measuring internal/external program objectives,
• creation of internal tools (analysis, dashboards, websites, monthly reports etc.) to optimize team work and then inform directors and presidents.

• Responsible for the creation and launch of the Google About website for the French market.
• Coordinates an influence marketing project with team leaders: PR, Policy, Marketing, Legal, Start-up and Education.
• Developed and improved results measurement and collaborative tools.
• Participated in the development and launch of the program "Google Atelier Numérique" in Montpellier.

✔ Results: development of my ability to deal with directors from different teams and markets (EMEA, FR, USA) while creating consensus. Improvement of my influence marketing knowledge and project management with agencies.

Implementation Projects - Functional Consultant and PMO :
• Reply to calls for tenders,
• Drafting of the specifications,
• Detailed functional specifications,
• Advice on the solution,
• Study and analysis of functionalities in relation with users,
• Follow-up of the developments and functional parameter setting of the systems,
• Knowledge transfer (training on the operation, use and configuration of solutions: carried out with 4 clients in the banking, tourism and retail sectors)),
• Accompanying change,
• Deployment assistance,
• Project management.

Technologies :
• Watson Campaign Automation (became Acoustic in 2019),
• IBM Marketing Software (became Acoustic in 2019),
• Salesforce Marketing Cloud.

✔ Results: Project management skills developed, skills acquired on software integration and development of a new offer around emailing best practices.

Projets d’implémentations - Consultant fonctionnel et PMO :
• Réponse aux appels d'offres,
• Rédaction du cahier des charges,
• Spécifications fonctionnelles détaillées,
• Conseil sur la solution,
• Étude et analyse des fonctionnalités en relation avec les utilisateurs,
• Suivi des développements et paramétrages fonctionnels des systèmes,
• Transfert de connaissances (réalisation de formations sur le fonctionnement, l'utilisation et le paramétrage des solutions: effectué chez 4 clients dans les secteurs de la banque, du tourisme ainsi que du retail)
• Accompagnement au changement,
• Assistance au déploiement,
• Gestion de projet.

Technologies :
• Watson Campaign Automation,
• IBM Marketing Software (Unica),
• Salesforce Marketing Cloud.

Résultats: Capacités de gestion de projets développées, compétences acquises sur l'intégration de logiciels et développement d'une nouvelle offre autour des best practices de l'emailing.

• Hawaï Brand Manager: responsible for the brand's development and strategy
➜ Launch of the Hawaï 33 cl can on the Out-of-Home circuit in March 2017.
• Support for brand managers Fanta, Fïnley, Nestea in managing brand strategies and various performance analyses.
• Implementation of part of the Fanta brand strategy for 2018 (Annual Business Plan).
• In charge of launching the FantaXYou social media campaign in partnership with Youtubeurs.
• Participation in redefining the positioning of a Flavors & Stills brand.
• Daily monitoring, studies and analyses of our brands and the competition through sales results and the Kantar and Nielsen panels.
• In charge of producing a tracking table on the indicators and performance of our brands
• In charge of the launch of a new brand.

✔ Results: excellent performance on the Hawaii brand, +69% in Vol vs Last Year 6 months after the launch of the can 33cl (best innovation on Q1 2017 in out-of-home circuit). Developing my leadership and analytical skills: an extremely professional experience.

• Chef de Marque Hawaï : responsable du développement et de la stratégie de la marque => Lancement de la canette Hawaï 33 cl en circuit Hors Foyer en février 2017.

• Accompagnement des chefs de marques Fanta, Fïnley, Nestea dans la gestion des stratégies des marques et les différentes analyses des performances.

• Réalisation d'une partie de la stratégie de marque Fanta pour 2018 (Annual Business Plan).
• Participation à la redéfinition du positionnement d’une marque des Flavors & Stills.

• Suivis, études et analyses chiffrées quotidiennes de nos marques et de la concurrence au travers des résultats des ventes ainsi que des panels Kantar et Nielsen.
• En charge de la réalisation d’un tableau de tracking sur les indicateurs et les performances de nos marques: il fut ensuite mis à jour puis communiqué en interne chaque semaine aux équipes Flavors & Stills.

• Chargé du projet de lancement d’une nouvelle marque.


=> Résultats: excellentes performances sur la marque Hawaï (meilleure innovation sur Q1 2017 en circuit Hors Foyer), développement de mes capacités de leadership ainsi qu'analytiques: une expérience extrêmement professionnalisante.

• Carrying out various trade marketing and brand ambassador operations: Charles Heidsieck Champagne Week at Clos de Reims (advertising, posters, window displays, decoration of the venue, pricing), Butard Enesco partnership evening at the Hotel France Amérique in Paris (trade marketing, brand representation, event management), La Champenoise in Reims (tastings, communication, trade marketing, representation).
• Participation in the implementation of the Rosé Réserve marketing activation project of the Maison Charles Heidsieck for Parisian luxury establishments.
• Competitive benchmarks, price analyses and Trade Marketing achievements in Reims and Paris.
• Creation of the reporting of the marketing activations of the House and presentation of the new customers.
• Visits to all "Repaires de Bacchus" stores in Paris in order to evaluate their needs linked to the distribution of our brands: showcases, tastings, communication media, technical sheets, etc.
• Study of the advertising space allocated to our brands in the press: Galeries Lafayette, Publicis Drugstore, etc.
• Creation of a promotional advertisement for the brand.
• Prospection and loyalty building with large French companies.
• Setting up and conducting tastings in several establishments in Reims and Paris (La Champenoise, Lavinia, Brady, Repères de Bacchus).

✔ Results: Relationship skills developed as a Brand Ambassador, organizational skills improved through numerous sales and marketing projects.

• Creation of brand showcases for famous Parisian brands in the universe of the Charles Heidsieck House.
• Management of invitations to a House event and press contacts.
• Update of the customer database.
• Benchmark on the presence of the House's products in French star-rated RHCs.
• Creation of brochures.
• Creation of a poster for the Charles Heidsieck range (attached).
• Elaboration of the year-end catalogue and the POSM catalogue.

✔ Results: development of my creativity as well as my knowledge on the spirits market and the luxury sector.

• Research then canvassing new partners and setting up sponsorship contracts (funds / derivatives) with them: Huawei, Nicolas, Eurolines, Hauts de Barbieux etc.
• Maintaining relations with our various partner companies. (Société Générale, Huawei, Eurolines, Nicolas etc.)
• Management of a team of seven direct marketers.
• Organisation of large-scale sporting events on the EDHEC campus: air bag jumping, ice wall, bungee jumping, bubble football, freefall simulator, laser game (organized in the EDHEC's building), color run, zip line, karting etc.
• Management of a part of the associative budget (120 000€ of annual budget).
• Participation in the recruitment of future members.

✔ Results: more than 9500 euros of gifts collected and offered to students in one year (Huawei mobile phones, Ice Watch watches, tastings at Nicolas, coach trip to London for a weekend, etc.) and development of my managerial capacity as a manager.