Résumé
Guided by a deep passion for branding, I place consumers at the forefront, mastering the art of crafting compelling narratives. Skilled in adapting to market dynamics, I seamlessly blend strategic acumen with creative flair. Committed to ensuring brand resonance, I build enduring bonds, enhancing brand loyalty and driving transformative outcomes.
Expériences professionnelles
Marketing consultant
FREELANCE
Depuis le 01 janvier 2024
Marketing team lead
Talverse
De Janvier 2023 à Août 2023
• Spearheaded brand development initiatives, resulting in a 50% YTD increase in sales revenue
• Directed the branding team in the meticulous planning and execution of marketing campaigns, aligning with core brand values
• Formulated comprehensive brand marketing strategies that fueled product growth across multiple channels
• Conducted daily performance analytics, leveraging key performance indicators to optimize campaign effectiveness and meet established targets
Marketing executive
Talverse
De Juillet 2021 à Décembre 2022
• Led the marketing department consisting of digital, graphics, and branding team increasing overall revenue by almost 24%
• Successfully strategized and executed the marketing campaign for the launch of a fundraising application
• Led the strategy and planning for multiple products, creating product roadmaps across varying channels
• Designed and executed marketing campaigns and digital communication plans for diverse products, in line with the brand identity
• Analyzed data for consumer segmentation as per revenue contribution vs growth
• Initiated the avenue of email marketing, generating additional sales for the brand
• Acted as liaison between teams to ensure product improvements and timely product launch
Planner
Khaadi SMC Pvt. Ltd.
De Octobre 2020 à Juin 2021
Responsibilities:
• Ensured effective global in-season management for optimal sell-throughs and achievement of financial targets
• Conducted hindsight analysis to provide recommendations to Merchandisers for the development of the financial, range and assortment plan for International regions
• Led product pricing as per pricing guidelines to achieve the desired revenue and gross margin
• Analyzed daily sales and inventory levels to ensure right placing, timing, quantity and pricing of products
• Provided analytical support to relevant functions in making joint in-season decisions such as promotions and end of season sale
• Monitored and ensured the performance of the product that is delivered to the stores
Key Projects & Achievements:
• Develop the SOP for optimization of back of house quantities by analyzing the store carrying capacity
• Conduct research in UK for understanding the customer needs and expectations from the brand
Management trainee
Khaadi SMC Pvt. Ltd.
De Juillet 2019 à Octobre 2020
Management Trainee - Khaadi SMC Pvt Ltd (July 2019 - Oct 2020)
Responsibilities:
• Managed the sourcing and procurement needs of emerging concepts
• Led cost-saving initiatives to bring down ACP and automate the supplier matrix
• Established open and professional relationships with suppliers which facilitated communication, quickly resolving issues and improving the OTD by 80%
• Resolved escalated concerns of missing images in e-commerce and reduced it from 40% to 10% in a month thereby increasing online sales
• Enhanced customer journey by improving the layout of the website
• Forecasted business needs of ecommerce for the next year based on the analysis of past performance
• Conducted market research on a size set of 100 plus-sized women in stores
• Produced and analyzed regular sales reports to evaluate the contribution of each size towards sales
• Proposed new and improved size sets for plus sized women based on research and data
Key Projects & Achievements:
• Directly worked under the leadership team on developing Supplier Matrix
• Automated the system for barcoding and for DRR of both local and international stores
• Project Lead for Digitization of Supply Chain’s documents; planning and execution
• Led the project of negotiating the payment terms with suppliers during COVID to LC-180 days
• Implemented training of suppliers across all concepts as per the Supplier Expectations Manual
• Project Lead for Pret Sizing project; design, planning and execution
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