SOFIA KONG PIZARRO

Own commercial performance of the Nutrimea brand on Amazon Spain and Bol.com (Belgium & Netherlands), managing pricing, margins and promotional strategy to drive revenue growth across 80+ SKUs.

- Manage the full marketplace ecosystem: Amazon Ads investment, promotional events, conversion optimization and performance analysis.
- Use analytics tools (M19, Data Dive, Helium 10) to monitor keyword performance, category trends and competitive dynamics.
- Analyze sales, advertising efficiency, logistics costs and unit economics to identify growth opportunities and improve profitability.
- Lead demand forecasting and inventory planning, aligning stock levels with sales trends and growth projections.
- Optimize product listings, A+ content, brand assets and review management to maximize visibility and conversion.
- Conduct competitive and category analysis to inform pricing, positioning and product strategy.
- Support brand visibility through social media initiatives and influencer partnerships aligned with brand objectives.

- Contributed to the development and execution of zone-wide brand strategy across Eastern and Western Europe, supporting key go-to-market initiatives.
- Analyzed core business KPIs (sell-in, sell-out, growth, market share) and digital performance metrics to generate actionable insights supporting strategic decision-making.
- Synthesized monthly business performance reports for senior stakeholders, translating complex multi-market data into clear strategic insights.
- Supported budget planning cycles and performance review meetings by preparing analytical inputs and business performance insights for leadership discussions.
- Partnered cross-functionally with global, zone and local EU teams including Commercial, E-commerce, Digital and Finance to ensure alignment on key marketing priorities.
- Evaluated competitive landscape and category dynamics across European markets to identify growth opportunities and support brand positioning.

- Clients: Derco, Kingston, HyperX, Good Year - Assistance in the creation of PR plans - Preparation of weekly and monthly reports - Distribution of press releases - Writing and distributing content such as newsletters - Assistance in the supervision of media coverage - In charge of influencer scouting and coordination according to client's needs

- Clients: Derco, Kingston, HyperX, Good Year
- Assistance in the creation of PR plans
- Preparation of weekly and monthly reports
- Distribution of press releases
- Writing and distributing content such as newsletters
- Assistance in the supervision of media coverage
- In charge of influencer scouting and coordination according to client's needs

- Client: L’Oréal
- Writing and content generation
- Proposals and execution of brand development ideas
- Influencer scouting, according to client requirements
- Follow-up and coordination with influencers for the execution of content, according to the established calendar.
- Assistance in the planning and execution of events

- Client: L’Oréal - Writing and content generation - Proposals and execution of brand development ideas - Influencer scouting, according to client requirements - Follow-up and coordination with influencers for the execution of content, according to the established calendar. - Assistance in the planning and execution of events

- Coordination and supervision of events
- Negotiation with suppliers
- Management of digital campaigns
- Commercial proposal submissions
- In charge of managing social networks

- Coordination and supervision of events - Negotiation with clients - In charge of managing social networks

- Market analysis and research on the latest trends.
- Designing and presenting new ideas for social media.
- Monitoring all social media platforms for trends, ideas and comments.
- Research and evaluation of competitors' digital and marketing content (blogs, social networks, trending topics, among others).
- Analysis of market data to obtain important information on trends.
- Creation and development of content for the publisher's blog.
- Assisting in the SEO management of social networks.