SHASHANK VERMA

• Empowered brand management and global/regional/country CFOs with Power BI reporting solutions, mainly focused on P&L and Weekly Omni-Channel follow-ups within the H&M Global Controlling Team, fostering data-driven decision-making and financial excellence.

• Led cross-functional collaboration across Global Expansion, Merchandising and Analytics teams to optimise business performance tracking and cost control across diverse regions and countries.

The Digital Growth program is connected to the digital transformation journey within H&M Group, focusing more on the business perspective. The program has an admission rate of about 0.3%. During the program, I'll get to work and network across different business functions such as assortment, customer activation, expansion, merchandising etc. in Stockholm and abroad in a span of 1 year.

The Digital Growth program is connected to the digital transformation journey within H&M Group. The program has an admission rate of about 0.3%. In the program so far, I developed an understanding of the company's operations by gaining exposure to Group Functions, retail stores, warehouses, and brand visits, providing valuable insights into the company's overall digital transformation journey.

• Rotation 1 : Assortment Controlling (Stockholm, SE)
Gained exposure to different business units, sales planning, sales ranking & buying through interactions with business controllers, planners, project managers, and designers

• Rotation 2 : Business Analytics (Stockholm, SE)
Developed Power BI reports for Global Production, utilized SQL for data analysis, performed ad-hoc analysis using R, and collaborating with cross-functional teams on various projects, enhancing my skills in data analysis and visualization

Rotation 3 : E-Commerce (London, UK)
Conducted a competitive analysis for H&M in the UK E-commerce sector, with a specific focus on payment options and delivery services.

Rotation 4: Customer Activation & Marketing (London, UK)
Collaborated with the Media & Operations team focusing on global campaign activations & their analysis. Also interacted with renowned media agencies such as 7 Stars and Oliver.

Rotation 5 : Expansion (Stockholm, SE)
Led a project assessing the feasibility of re-entering a store in a shopping mall and concurrently streamlined cleaning cost negotiations for enhanced construction and facilities management efficiency.

• Delivered key ad-hoc consumer insights to 4 category managers (Off-Trade) and on-field sales team using research tools such
as Nielsen Answers, Kantar, Datasharing, etc. (for brands such as Budweiser, Corona, Stella Artois, Leffe)
• Analysed planograms, managed budget (Capex,Opex), PRPOs using SAP and provided merchandising recommendations to
80+ on-field sales team members. Also conducted induction of key users on the planogram analysis tool
• Provided in-store infrastructural support to 70+ multi-outlet retailers along with the Trade Marketing team
• Assisted in optimising the conventional Microsoft Excel dashboards to automated Power BI based visualisations dashboards
• Updated 6+ tools (monthly) that deliver market KPIs to the salesforce, which helps in data driven negotiation with retailers.

• Provided ad-hoc consumer insights to identify market trends and consumer preferences using tools such as Nielsen, Kantar, and Data sharing, driving data-driven decision making for top brands including Budweiser, Corona & Stella

• Managed monthly Capex/Opex budget for the Category Management team, utilizing SAP to raise expenditure requests, resulting in streamlined financial management and optimal resource allocation

• Analysed planograms, offered merchandising recommendations, and provided in-store infrastructural support to 70+ multi-outlet retailers in collaboration with the Trade Marketing team, showcasing strong communication, operational, analytical, and multitasking skills

• Analysed global raw data, consumer behaviour and trends to deliver market insights for 800+ SKUs across primary dairy
product categories (Milk, Cheese, Yogurt, Butter, and Cream)
• Analysed and compiled e-commerce evolution and market share (across 160 countries). Organised a training (including best
practices) for CIS Countries (Russia, Ukraine, Belarus etc), also devised strategies to improve the positioning on Amazon.com
• Administered intranet Lactalis Sales Portal via WordPress CMS, examined key KPIs, designed and studied monthly newsletters
using Mailjet; analysed portal traffic using Google Analytics and reported global industry news, innovations, and trends
• Researched CSR measures, global in-store innovations, and retailer best practices from 20+ retailers across the globe.

• Reported e-commerce evolution across 160+ sales markets for primary dairy product categories, delivered insights and created strategies to improve product positioning on Amazon.com, and conducted training sessions on best practices, highlighting strong strategic and communication skills

• Administered intranet Lactalis Sales Portal via WordPress CMS, studied key KPIs, designed monthly newsletters using Mailjet, analyzed portal traffic using Google Analytics, and reported global industry news, innovations, and trends, demonstrating strong digital marketing and analytical skills

• Researched and catalogued the Lactalis Global Milk Category, providing data-driven insights on size, segmentation, channels etc. Also analysed CSR measures & in-store innovations for top 20 retailers in the food industry

• Elected as the Student Representative for over 800 Master 1 students at EDHEC Business School Council, after an intensive voting process.

• Proactively working towards enhancing student life on campus by facilitating academic and extracurricular activities.

• Collaborating with the school's core administration through regular meetings to address various student-related issues across verticals such as onboarding, international exposure, and communication platforms.

• Achieved EUR 42k in 9 months via cold-calling and on-field sales, whilst adapting business sales pitch to match evolving consumer behaviour across India, Australia, Singapore, and Malaysia, demonstrating expertise in sales and a deep understanding of customer needs

• Spearheaded the "Share and Learn" program, skilfully training and mentoring 10+ Business Development recruits to excel in on-field sales

• https://www.facebook.com/thebigbison/

The Big Bison cumulates my deep passion for entrepreneurship and wanderlust. It embodies my unwavering commitment to crafting unforgettable experiences for adventure-seeking urbanites. Our focus on camping and trekking activities in remote, natural settings is aimed at providing an escape from the hustle and bustle of city life. We were inspired to create this start-up by recognizing a gap in the market for weekend getaways that could offer much-needed rejuvenation to the city dwellers.

• Founded and scaled a travel-based start-up focused on camping and trekking activities, with 650+ members to date. Streamlined sales targeting by extracting data through CRMs, while managing social media campaigns on Facebook and Instagram to drive business growth

• Acquired website development, logistics management, event planning, and customer experience skills resulting in successful execution of outdoor events and seamless customer interactions