Résumé
Marketing professional with a Master’s in Marketing Management (Fashion & Luxury) from EDHEC, where I was honored to receive the EDHEC Academic Excellence Scholarship and the Eiffel Scholarship by Campus France. My experience spans both LATAM and EMEA markets, working with brands like Estée Lauder Companies, AVON Cosmetics and PepsiCo. I’ve developed strong skills in consumer insights, product storytelling, category performance analysis, and the execution of 360° marketing initiatives. ✨ Exploring CDD/CDI opportunities in product marketing, brand strategy, and development roles across the luxury and prestige cosmetics sector.
Expériences professionnelles
Marketing coordinator asistant for aveda and bumble and bumble
THE ESTEE LAUDER COMPANIES INC.
De Juillet 2025 à Décembre 2025
Apoyo al equipo en la ejecución de la estrategia 360° de go-to-market para nuevos lanzamientos y campañas clave.
Elaboración de reportes mensuales sobre el rendimiento en redes sociales (owned y earned media) y análisis ad-hoc mediante herramientas de social listening.
Análisis mensual de ventas minoristas por mercado y categoría de producto.
Análisis competitivo e identificación de las últimas tendencias en el mercado de haircare.
Apoyo diario a las filiales EMEA.
Colaboración con el equipo de Visual Merchandising en la planificación del surtido por mercado y en el desarrollo y actualización de planogramas.
Demand and trends analyst
AVON , Ciudad de guatemala
De Octobre 2022 à Juillet 2024
• Managed demand forecasting and product assortment planning across 6 LATAM markets, improving portfolio optimization for the regional makeup category.
• Improved forecast visibility and demand planning accuracy by ~10% through the development of WAPE tracking dashboards and performance monitoring.
• Analyzed sell-in, sell-out and pricing performance across 150+ SKUs, supporting lifecycle and pricing strategy decisions.
• Facilitated product launch planning and portfolio prioritization using sell-through and category performance analysis.
• Conducted consumer and market trend analysis to inform regional product positioning and competitive strategy.
Project manager
Banco Agromercantil de Guatemala
De Avril 2022 à Septembre 2022
Led agile planning and execution of 3 cross-functional projects (Accounting, Legal, and Sourcing Platform), coordinating stakeholders across IT, Finance, and Marketing to ensure on-time delivery within budget and quality standards.
Managed project timelines, deliverables, and stakeholder alignment, facilitating communication between technical and business teams to ensure smooth execution and issue resolution.
Coordinated process optimization across support functions by identifying inefficiencies and contributing to the implementation of structured project workflows.
Business development assistant
PEPSICO
De Octobre 2020 à Mai 2021
Built 3+ sales KPI dashboards to monitor performance across retail channels and guide commercial decision-making.
Conducted market and competitor analysis across 20+ FMCG brands, identifying growth and promotional opportunities.
Analyzed sell-out and retail execution data across multiple distribution channels, improving promotional performance
Teacher assistant
Universidad del Valle de Guatemala
De Janvier 2020 à Juin 2021
Teaching Assistant for Quantitative Thinking, Statistics I, Physics I & II, and Professional Skills Development.
Facilitated student learning through problem-solving support and concept clarification, while ensuring accurate and timely evaluation of assignments and exams.
Formation complémentaire
Bachelor in Industrial Engineering
Universidad del Valle de Guatemala
2018 à 2021
Parcours officiels
Langues
Anglais - Courant
Français - Courant
Espagnol - Langue maternelle
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