SANJANA ARUNACHALAM NURANI

• Analyse des ventes (Sell-in, Sell-out), reporting lancement, gestion des bases données (assortiment, investissements, distribution).
• Coordination trade marketing : suivi des outils 360°, guidelines, récaps marketing, évaluation des animations trade/E-trade.
• Suivi des actions media & RP (événements, influence, plans média, reporting mensuel).
• Veille concurrentielle, analyse des best practices et recommandations.

• Suivi des projets de lancement (événements RP, animations commerciales). Adaptation des outils marketing 360° aux besoins locaux (leaflets, médias, etc.).
• Recommandation et suivi des prévisions en cohérence avec la stratégie globale et les exigences spécifiques de distribution.
• Réalisation d’analyses de marché (sell-in, sell-out, analyse de catégorie) via PowerBI et NPD.
• Suivi des lancements et création de newsletters hebdomadaires pour partager les meilleures pratiques avec les marchés.

The UNESCO and Women@Dior program offers Mentees a year-long mentorship by a promising hashtag#DiorTalent, as well as a sorority-based community connected through local events and online groups. Mentees gain access to a state-of-the-art online education platform featuring exclusive courses led by renowned professors and inspiring guests. After completing the courses, Mentees embark on the Dream For Change project, a unique initiative in support of the empowerment of younger girls. The journey culminates at the UNESCO & Women@Dior Global Conference to spread the power of sisterhood around the world.

• Supported the Product marketing manager for renovation of existing CREMA NERA franchise and innovation
• Developed new luxury skincare products for 2023-25 by actively monitoring the different stages of development including formula development, packaging, samples, etc.
• Participated in the development of the 360° activation of the Armani Skincare 2023-25 animations in conjunction with the merchandising and digital teams by assisting in campaign shoots for ads, social media content and visual asset creation.
• Conducted research on luxury competitor’s new launches, changes in trends in the market and consumer insights

• As part of the Global Sales Acceleration team, I participated in the development of Premia (promotional goods) and played an instrumental role in the brand building.
• Conducted research for the same, created decks and pitched it to respective markets.
• Managed consumer expectations on a daily basis.
• Was responsible for the deployment of the global Premia strategy with the aim of accelerating business growth to create a super-premium experience of two brands Royal Canin and Eukanuba.
• Assisted the Global Premia Manager in the deployment of the strategic plan.

• Managed 4 major social media platforms (Instagram (188K followers), LinkedIn, Facebook & Twitter (56.3K followers)) for British Council IELTS and Dentsu Isobar
• Worked on communication plan creation and media planning, social media management, content creation, and advertising for reputed organizations such as British Council IELTS, Isobar, Eicher Motors, IDFC Bank etc.
• Analyzed sectoral competition for these clients.
• Created asset and media briefs according to clientele needs and managed clients’ online brand reputation (ORM).
• Defined and implemented social media strategies and conducted impact assessment of social media campaigns.