ROBIN FELDMANN

Management of all Digital Communication Channels

Project Lead Manager — Sigg Art Prize 2024:
International Open Call for artists focusing on art creation through AI, with a €10,000 award.

Communication Lead: Arts AlUla Residency Programme
Heritage & Innovation 2 months artist residency program in AlUla, KSA. (2024)
Curator: Ludovic Delalande
Artists: Yasmina Benabderrahmane, Salomé Chatriot, Zuzanna Czebatul, Louis-Cyprien Rials, Anhar Salem and Aïcha Snoussi.

Project Lead - ARTMETA:
First digital art fair in Basel (10-16 June 2024)
Presented artists: Justin Aversano, Gregory Chatonsky, Ben Elliot, Bernar Venet.

Loyalty innovation: supporting on the advancement of the global loyalty strategy, including new innovative projects within the loyalty 2.O frame (transaction-based program) and the expansion of loyalty 3.O (web3-based program).-

Web3 upskilling: support on the global education strategy on web3 to upskill internal stakeholders and expand our external thought leadership on the topic-

Process optimization: prepare for the onboarding of local markets to become more engaged and involved in the web3 roadmap, and how the international hub can streamline the operational workload of the topic

Activation roadmap: support on the project management of loyalty & web3 activations to further engage our customers.

-UI/UX: optimize all customer-facing web3 touchpoints to increase adoption and boost the quality of the UI to be further within the brand DNA.

L’Oréal Luxe - YSL Beauty

Loyalty innovation: supporting on the advancement of the global loyalty strategy, including new innovative projects within the loyalty 2.O frame (transaction-based program) and the expansion of loyalty 3.O (web3-based program).

Web3 upskilling: support on the global education strategy on web3 to upskill internal stakeholders and expand our external thought leadership on the topic

Process optimization: prepare for the onboarding of local markets to become more engaged and involved in the web3 roadmap, and how the international hub can streamline the operational workload of the topic

Activation roadmap: support on the project management of loyalty & web3 activations to further engage our customers.

UI/UX: optimize all customer-facing web3 touchpoints to increase adoption and boost the quality of the UI to be further within the brand DNA.

• Managed customer acquisition channels
• Developed automatised Integration of contact forms with CRM
• Conducted the SEO strategy by analysing competition data

(Internship in English)
- Managing the company’s social media channels
- Creating and executing the company’s marketing campaigns
- Building digital ads on FB/Google
- Page building
- B2B survey and monitoring business performance on a regular basis