RITIK AGRAWAT

Conduct commercial data analysis by leveraging Global Data, Flywheel, and TM1 to assess sales performance of all Lactalis brands like President, Leerdammer, etc, market trends, and consumer behaviour across 150 countries, supporting data-driven decision-making.

• Ensure data accuracy and insights delivery for category management and shopper studies, utilizing Excel and internal analytics tools to optimize strategic initiatives across multiple dairy categories, retail, and food service industry.

• Support AI-driven business intelligence by assisting in KPI tracking, predictive modelling, and competitive analysis to improve sales efficiency and category growth.

• Manage and enhance digital reporting by overseeing the Lactalis Sales Portal, curating industry insights, and automating reports to
support commercial teams globally.

Tools in Use: Global Data, Flywheel, TM1, Excel, Lactalis Internal Analytics Systems, WordPress

- Perform consulting missions including data quality audits, tag implementation, and dashboard creation for clients like Afibel, Somfy, Cyrillus, and Decathlon, improving data accuracy and enhancing user training.

- Designed and implemented end-to-end customer web journeys on Observepoint for clients like Brady Seton, Store Discount, encompassing key stages such as consent management, product search, product listing, cart additions, and purchase completion. Conducted detailed Quality Assurance (QA) to monitor and validate tag firing across these interactions, ensuring seamless functionality. This initiative streamlined QA processes for websites like Seton FR and Seton UK, reducing verification time by nearly 50%.

- Monitor and ensure data quality for e-commerce sites using Excel and Looker Studio, reducing discrepancies and delivering reliable reports for clients like Brady Seton, Decathlon and Maty.

- Resolving technical issues in web analytics tools like Google Analytics, Tealium IQ, ObservePoint, and Piano Analytics while also working with JavaScript, and HTML, contributing to R&D efforts, providing intelligence insights, and boosting client satisfaction and operational efficiency for clients like Somfy, Soococ, and Brady Seton

- Perform consulting missions including data quality audits, tag implementation, and dashboard creation for clients like Afibel, Somfy, Cyrillus, and Decathlon, improving data accuracy and enhancing user training. - Designed and implemented end-to-end customer web journeys on Observepoint for clients like Brady Seton, Store Discount, encompassing key stages such as consent management, product search, product listing, cart additions, and purchase completion. Conducted detailed Quality Assurance (QA) to monitor and validate tag firing across these interactions, ensuring seamless functionality. This initiative streamlined QA processes for websites like Seton FR and Seton UK, reducing verification time by nearly 50%. - Monitor and ensure data quality for e-commerce sites using Excel and Looker Studio, reducing discrepancies and delivering reliable reports for clients like Brady Seton, Decathlon and Maty. - Resolving technical issues in web analytics tools like Google Analytics, Tealium IQ, ObservePoint, and Piano Analytics while also working with JavaScript, and HTML, contributing to R&D efforts, providing intelligence insights, and boosting client satisfaction and operational efficiency for clients like Somfy, Soococ, and Brady Seton

As an External Student Consultant for Procter & Gamble (P&G), I had the privilege of contributing to the success of one of the world's leading consumer goods companies. My focus was on providing strategic insights and recommendations to elevate the performance of a key brand within P&G's laundry care portfolio.

I utilized a data-driven approach, conducting thorough research through interviews, surveys, and industry reports to ensure that all recommendations were precise and supported by robust data and market insights.

A key element of my role involved differentiating the brand I worked with from other P&G products, particularly Pampers, by emphasizing its unique positioning and distinct identity. This required a deep understanding of consumer behavior, market dynamics, and effective branding strategies.

By applying my analytical skills and market research expertise, I aimed to deliver strategic recommendations that not only aligned with the brand's unique identity but also contributed to the overall success of P&G's laundry care portfolio.

In addition, I orchestrated a comprehensive marketing strategy for P&G's Ninjamas brand, leveraging SWOT and PESTLE analyses to understand market dynamics and identify growth opportunities. I analyzed the competitive landscape and consumer trends to inform targeted strategies aimed at achieving a 25% market share. Collaborating with a cross-functional team, I developed actionable insights that aligned with P&G's broader business objectives.

Revitalize state-run education via 'Individual Social Responsibility,' empowering students with skills for intragenerational mobility via the 'Gyaan Daan’. • Managed 5+ programs and launched 2 new initiatives; expanded EdConnect, and EdAspire program scope by 20% and introduced 15 innovative ideas around how to target audience better, implemented better data handling strategies. • Engaged 50+ stakeholders, boosting program awareness by developing various strategies the organization can use to connect and engage with stakeholders on various forefronts like social media collaborations, sessions on social issues to boost awareness, etc. • Executed 5 successful social media campaigns with a 30% increase in engagement in programs like EdAspire2.0, EdClimate, EdMentoring, etc. by implementing regular scheduling and uploading of content on various platforms, regular webinars with students, strategies to reach a wider audience, etc. • Developed a book rental website with various users, reusing 100+ books to reduce environmental impact.

Revitalize state-run education via 'Individual Social Responsibility,' empowering students with skills for intragenerational mobility via the 'Gyaan Daan’.
• Managed 5+ programs and launched 2 new initiatives; expanded EdConnect, and EdAspire program scope by 20% and introduced 15 innovative ideas around how to target audience better, implemented better data handling strategies.
• Engaged 50+ stakeholders, boosting program awareness by developing various strategies the organization can use to connect and engage with stakeholders on various forefronts like social media collaborations, sessions on social issues to boost awareness, etc.
• Executed 5 successful social media campaigns with a 30% increase in engagement in programs like EdAspire2.0, EdClimate, EdMentoring, etc. by implementing regular scheduling and uploading of content on various platforms, regular webinars with students, strategies to reach a wider audience, etc.
• Developed a book rental website with various users, reusing 100+ books to reduce environmental impact.

• Acquired web development skills and contributed to a book-related website project which allowed the owner to add 50+ books onto a website classified by different categories with the ability to rent, sell, and buy books while collaborating with peers.
• Finished assignments involving Class-Object Diagrams & and UI designs for health applications using software like Adobe XD, Figma, & and Star UM.

• Contributed to 3 diverse projects: including company’s flagship digital literacy program for parents, social media video production, and content creation across finance, food ordering, ticket booking applications and many more.
• Recognized by the Head for crafting a high-performing content and creative strategy amongst other peers.

IAESTE offers paid international internships across 80+ countries, facilitating cultural exchange and diverse learning experiences through events and sessions with global speakers.
• Oversaw marketing efforts on various platforms, resulting in a 45% increase in business promotion and recognition both locally and globally for IAESTE LC JECRC.
• Recognized at IAESTE AGC 2021 for implementing top-notch marketing strategies and brand visibility enhancement for LC JECRC.
• Led a successful marketing strategy session with IAESTE USA, engaging 50+ participants.
• Partnered with IAESTE Poland, overseeing social media, reaching 10,000+ with 'India at its best' content. Orchestrated 5 live cultural exchange sessions, fostering global connections.
• Pioneered the launch of a unique Face Filter exclusively on Instagram as the first IAESTE LC in India