Résumé
Marketing & Brand Strategy Professional | Luxury Partnerships | Product &…
Expériences professionnelles
Product marketing manager
HDFC Bank , Mumbai - CDI
De Juin 2023 à Décembre 2024
Implemented co-branded marketing campaigns with luxury automotive brands including Maserati, Mercedes-Benz and Audi, driving a 30% increase in premium customer loan inquiries and strengthening brand partnerships.
Moderated multi-channel marketing campaigns across web, paid media, CRM, email and social platforms, resulting in 42% YoY growth in engagement and higher lead generation for the auto loan portfolio.
Conducted go-to-market strategies, A/B testing and campaign performance analysis for festive and seasonal launches, increasing traffic by 48% and conversions by 18% through improved targeting and messaging
Redesigned the digital customer journey for the Car Loan product, reducing processing time by one day and increasing loandisbursements by 10% through improved conversion flows.
Brand management trainee
Jio Creative Labs
De Avril 2022 à Juin 2022
Working in the Brand Management & Digital Strategy domain.
Sales & marketing trainee
Harley-Davidson Motor Company
De Juin 2018 à Juillet 2018
Parcours officiels
Langues
Français - Technique
Hindî - Langue maternelle
Anglais - Courant
linkedin