OLIVIER LEMAIGNEN

Helping consumers resolve debt issues and fraud with unparalleled end-to-end support.

Re-branding, explainer video, website design and development, 2-pager Sales leave-behind

Marketing advisor, campaign performance enhancement, website testing, content, partnerships

Qualitative research, rebranding

Member - NüCure Naturals AdvisoryCloud

Advisory Board Member of Online Check Writer

Marketing Consulting for QuickBooks Online Payroll business

Marketing Advisor

When we realized that anywhere from 70% to 90% of Americans don't have a Legal Will, can't afford to spend the time or the thousands of dollars it takes to see an attorney, don't understand the legal lingo used by existing online products that supposedly make it "easy" to deal with legal documents, and that they'll risk having their assets and cash stuck in Probate Court for years while their family goes through financial hardship, it was clear that something had to be done.

That was the vision behind the birth of FamilyWise.com: create the simplest and most intuitive way for everyday working families to have a Will and Trust, for FREE, so that they can protect their family's future. Nobody likes to think about death, but we are responsible for making sure our families are protected, should something happen to us. And when it can take as little as 15 minutes and cost nothing, why wait to do the right thing?

Helping companies of all sizes, from start-ups to Fortune 500, deliver high performance outcomes for their employees, their customers and their shareholders. Activities range from strategy to hands-on execution, with a focus on enabling cross-functional excellence.

Led marketing strategy across all marketing disciplines, from offline advertising to online acquisition, social, PR, web, email, branding, testing, go-to-market, analytics, testimonials, video, personas, etc. Partnered with product and tech teams to promote services and new products, boosting revenue and user acquisition/engagement/monetization. During my tenure, monthly revenue grew 3X, PR exposure grew 3X, Social exposure grew 4X, acquisition of new users grew 2X, while maintaining a skeleton team to manage all aspects of marketing. Results helped secure an additional round of funding in Q1 2015.

Responsible for leading all marketing functions outside of media buying (brand strategy, creative team and creative asset development, TV commercial development, agency relations, email marketing, website management and optimization, social media, mobile, PR, SEO, content strategy). Primary responsibilities upon hiring were to reposition the LegalZoom brand and develop assets for TV advertising that would bring the new positioning to life. Delivered within 6 months of start date. Focused on developing a scalable and collaborative process to determine cross-functional web priorities, holistic cross-media strategy, marketing performance dashboard, and CRM strategy for one of our fastest growing business units.

Head of Consumer Marketing for Invisalign clear aligner products, reporting to CEO. Scope of responsibilities covered a wide range of marketing competencies: Public Relations, events, sponsorships, offline advertising (TV, radio, print, OOH), online advertising (display, paid search, SEO, site integrations), website management and optimization, social media, mobile, prospect management, CRM and managing the internal Creative Services team.

In addition to Consumer Marketing responsibilities, scope grew to also include the Practice Development function - providing dental and orthodontic practices with the consumer-facing assets to enable quality marketing.

Co-founded company to follow passion for search engine marketing and bring recognized thought leadership and world-class results to companies of all sizes. Focused on Paid Search campaign management and optimization as well as Search Engine Optimization (SEO) improvements. Leveraged experience across many marketing disciplines to holistically maximize impact of search campaigns.

Monetization of existing customer base through segmentation, email marketing, offer testing and content customization. Engagement with users via content rich communications and integration across social marketing channels (Facebook, Twitter) to foster growth of community and User-Generated Content (UGC). Expanded role to include marketing strategy for the two most critical company initiatives.

Online acquisition for Small Business Division (QuickBooks software and services), including: SEM (Paid Search & SEO) / Online Advertising / Affiliate program / site merchandising / conversion optimization

Lead direct marketing team for QuickBooks new user acquisition. Tactics included primarily lead generation via DRTV, magazine and newspaper ads, direct mail and inbound telemarketing.

AVP, Internet Marketing... January 2000 - December 2001
Director, Marketing... April 1998 - December 1999

Reporting to agency’s Managing Director. Supported strategy development and campaign execution for Midas Mufflers’ nationwide Customer Retention Program. Also responsible for account management, growth and profitability of auto insurance acquisition programs for Progressive Insurance.

Marketing Manager... February 1996 - December 1996