NIRMAL KUMAR

-Spearheading business growth across domains of customer engagement, sales, advertising, business operations.
-P&L management and Cash flow management for consistent growth across performance indicators.
-Data Analysis to define strategies of growth and brand recall.
-Marketing management across spectrums of new and loyal customers promoting engagement

-Data Analytics for marketing efforts on Google Analytics and Meta Business Analytics
-Product refinement and ad-campaign development
-Audience research and segment identification for targeted advertisement across omni-channel

-Overhauled biz-ops by defining and implementing SOPs for toy and baby-care products distribution.
-Critical path selection and defining ERP process flow for seamless cross-department interaction.
-ERP process articulation and implementation in 2 months
-Spearheaded P&L control and cash flow projections to meet annual growth estimates

-Streamlines category buy plan and replenishment cycle for Hamleys EBOs
-Spearheaded project with cross-functional collaboration with supply chain to enable operational status of warehouse within 2 days of infra-ready status
-Developed auto-replenishment algorithm with cross-functional team of IT, MDM and Merchandising

-Spearheaded toy distribution division of RBL (Rowan) to initiate ecom business
-Engineered transition of private labels from offline only sales to ecommerce sales within 2 weeks of pandemic lockdown

- Executing the brand budget creation for purchase and marketing activities aligned with sales and growth forecast.
- Key buyer for GCC region for Hasbro, Spinmaster, Plum, Maisto, Carrera etc.
- Operations and Brand management for Qatar, UAE and Bahrain.
- Taking strategic marketing decisions with Sales Team thereby increasing the market footprint
- Facilitating the sell-off of obsolete and overstock inventory through attractive displays and markdown strategies
- Coordinating with the team for preparing the floor plan & merchandising; selecting which pieces to display together and finding most appealing way to merchandise
- Managing panel discussions for new project, understanding requirements and project specifications

1. Buy plan creation aligned with annual and monthly budgets
2. Buying analysis, execution and negotiation
3. Sales analysis aimed at optimum stock holding and non-aged products
4. Marketing strategy with sales and marketing team
5. Annual OTB and budget creation based on brand performance

1. Brand development, web site traffic growth, web site UI and advertising revenue. Brand development strategy and statistics systems analysis and development.
2. Strategic designing process emphasizing more effort on bringing statistics and designing process together, an industry first, reducing rejection in design process.
3. More returns on lesser investment, bringing the saleability and sustainability back in vogue.
including business plan & sales strategy development.
4. Strategic Product development and production system establishment bringing more revenue per SKU

 Buy planning, retail planning, season planning and product mix finalization.
 Maximizing margin by strategic pricing as per company guidelines and monitoring price revision as per sales plan.
 Preparation of buying calendar and season planning.
 Sell through analysis, vendor management and product launch.
 Product development in coordination with designing team and preparing the OTB for forthcoming season.
 Analysis of online sales and stock replenishment within due time-frame.