MARIUS FESNEAU

As Trade Marketing & Sports Tour Project Manager, I lead the coordination of the 2025 Intersport x Nike Sport Tour, a large-scale brand and retail activation designed to promote sports accessibility across key French cities: Paris, Nantes, Saint-Étienne, and Marseille.

Key responsibilities:

• 360° project management, involving internal collaboration with CRM, Digital, Paid Media, CSR, Legal, Store Operations, and Social Media teams

• External coordination with Nike, SPORTPACK agency, and local city councils

• Operational execution across the full campaign lifecycle:

– Branded landing pages and CRM workflows (email, push)
– Geo-targeted media campaigns (via Making Science)
– Athlete and influencer activations
– Sustainable logistics and staff outfitting
– Public protocol and municipal authorizations
– Performance tracking and post-activation reporting

2025 objectives:

• 4 cities, 8 event days
• 50,000+ attendees
• 3,000 m² sports playground
• 4 disciplines activated (Football, Basketball, Training, Running)
• 96% satisfaction rate in 2024
• 50+ local associations and 7 elite athletes mobilized

In parallel, I support year-round trade marketing activations across the Intersport brand portfolio (Nike, Adidas, Puma, Asics, Salomon, The North Face, Brooks, Columbia, etc.):

• Go-to-market coordination for key product launches (retail and e-commerce)

• Retailtainment experiences in flagship stores (Intersport République, Les Halles): Footlab, Project Run, Training Zone, Outdoor Experience

• Sell-in and sell-out tools: merchandising kits, campaign guidelines, CRM campaigns, homepage banners, gift card programs, and in-store incentives

• Performance analysis: store coverage, footfall, impressions, click-through rates, conversion, and uplift

This role sits at the intersection of brand strategy, commercial performance, and community engagement, contributing to Intersport’s broader partnerships with institutions such as the FFF, FFT, FFH, Paris Marathon and Olympics

As Trade Marketing & Sports Tour Project Manager, I lead the coordination of the 2025 Intersport x Nike Sport Tour, a large-scale brand and retail activation designed to promote sports accessibility across key French cities: Paris, Nantes, Saint-Étienne, and Marseille.

Key responsibilities:

• 360° project management, involving internal collaboration with CRM, Digital, Paid Media, CSR, Legal, Store Operations, and Social Media teams

• External coordination with Nike, SPORTPACK agency, and local city councils

• Operational execution across the full campaign lifecycle:

– Branded landing pages and CRM workflows (email, push)
– Geo-targeted media campaigns (via Making Science)
– Athlete and influencer activations
– Sustainable logistics and staff outfitting
– Public protocol and municipal authorizations
– Performance tracking and post-activation reporting

2025 objectives:

• 4 cities, 8 event days
• 50,000+ attendees
• 3,000 m² sports playground
• 4 disciplines activated (Football, Basketball, Training, Running)
• 96% satisfaction rate in 2024
• 50+ local associations and 7 elite athletes mobilized

In parallel, I support year-round trade marketing activations across the Intersport brand portfolio (Nike, Adidas, Puma, Asics, Salomon, The North Face, Brooks, Columbia, etc.):

• Go-to-market coordination for key product launches (retail and e-commerce)

• Retailtainment experiences in flagship stores (Intersport République, Les Halles): Footlab, Project Run, Training Zone, Outdoor Experience

• Sell-in and sell-out tools: merchandising kits, campaign guidelines, CRM campaigns, homepage banners, gift card programs, and in-store incentives

• Performance analysis: store coverage, footfall, impressions, click-through rates, conversion, and uplift

This role sits at the intersection of brand strategy, commercial performance, and community engagement, contributing to Intersport’s broader partnerships with institutions such as the FFF, FFT, FFH, Paris Marathon and Olympics

Managed official Olympic medal ceremonies at two of the most iconic venues of the Paris 2024 Games: Les Invalides (Archery) and Champ de Mars (Beach Volleyball). Ensured the flawless delivery of high-profile ceremonies in front of thousands of spectators and a global broadcast audience.

• Oversaw 40+ medal ceremonies across both venues, each welcoming up to 6,000 live spectators and millions of international viewers.

• Directed the full protocol process for 300+ Olympic medalists, 100+ International Federation and IOC officials, and dignitaries from over 50 nations.

• Coordinated minute-by-minute execution with Olympic Broadcasting Services (OBS), guaranteeing perfect timing between live ceremonies, camera coverage, and commentary.

• Managed on-site teams of 25–35 staff and volunteers per venue, under strict schedules and heightened security environments.
• Ensured full compliance with Olympic ceremonial standards while adapting to real-time changes, weather constraints, and live production demands.

• Delivered high-impact, emotionally resonant ceremonies that honored athletes’ achievements and upheld the excellence of the Olympic brand.

Managed official Olympic medal ceremonies at two of the most iconic venues of the Paris 2024 Games: Les Invalides (Archery) and Champ de Mars (Beach Volleyball). Ensured the flawless delivery of high-profile ceremonies in front of thousands of spectators and a global broadcast audience.

• Oversaw 40+ medal ceremonies across both venues, each welcoming up to 6,000 live spectators and millions of international viewers.

• Directed the full protocol process for 300+ Olympic medalists, 100+ International Federation and IOC officials, and dignitaries from over 50 nations.

• Coordinated minute-by-minute execution with Olympic Broadcasting Services (OBS), guaranteeing perfect timing between live ceremonies, camera coverage, and commentary.

• Managed on-site teams of 25–35 staff and volunteers per venue, under strict schedules and heightened security environments.
• Ensured full compliance with Olympic ceremonial standards while adapting to real-time changes, weather constraints, and live production demands.

• Delivered high-impact, emotionally resonant ceremonies that honored athletes’ achievements and upheld the excellence of the Olympic brand.

• Player and Ambassador Management: Oversaw players and ambassadors under Lacoste sponsorship contracts, including notable figures such as Novak Djokovic, Arthur Fils, and Mansour Bahrami.

• Marketing Activations: Developed marketing activations in collaboration with The Ace Club and their ambassadors.

• Provision Organization: Coordinated provisions for athletes, coaches, and ambassadors, adhering to budget constraints.

• Sports Marketing Strategy: Applied a deep understanding of sports marketing strategy during major events.

At Headquarters:

• Global Strategic Meeting (GSM): Participated in the GSM, where all Lacoste markets gather to define the "Play Big" strategy for the Spring/Summer 2025 collection, focusing on sportswear and lifestyle.

• Strategy Development: Worked on the strategy combining "on court" (golf/tennis with performance) and "off court" (lifestyle).

• Special Operations Management: Managed special operations, including the creation of unique pieces for ambassadors in collaboration with the supply chain and product teams.

• Storyboard Creation: Created storyboards for all Lacoste-sponsored golf and tennis events in 2025, including Roland Garros, Mutua Madrid Open, Miami Open, Deauville Open, Aix-en-Provence Open, Chantaco, Lacoste Ladies Open de France, and Golf du Médoc.

• Showroom Meetings: Organized showroom meetings with the French Golf Federation (FFG), the French Tennis Federation (FFT), the Royal Moroccan Golf Federation, ATP, and tournament representatives to present the Spring/Summer 2025 (SS25) and Fall/Winter 2025 (FW25) collections.

• Club Lacoste Activation: Activated the Club Lacoste Roland Garros and Miami 2024, Heritage collection inspired by the 1924 Paris Olympic Games.