MARIA RAPTOPOULOU

- 360° Marketing Strategy Execution: I design and lead a comprehensive marketing campaign aligned with TED guidelines, reshaping TEDxAUTH's brand into a fresher, youthful, and locally resonant identity.
- Team Leadership & Collaboration: I manage a diverse 10-member team, including photographers, social media managers, graphic designers, communication managers and art directors, ensuring seamless execution of campaigns. I coordinate closely with four internal teams, including sponsorships or speakers, to meet deadlines and achieve strategic goals.
- Brand Development & STAR Goal Setting: I build the TEDxAUTH’s persona and establish SMART objectives, driving social media engagement and aiming to position TEDxAUTH as one of the most influential university TEDx in Thessaloniki and Greece.
- Trend Analysis & Data-Driven Decisions: I conduct external and competition analysis, leveraging global and local TEDx trends and social media analytics to refine strategies and improve campaign outcomes.
- Content Creation & Calendar Management: I oversee content production for social media platforms, newsletters, and the website, creating a calendar of events and campaigns to ensure strategic alignment and timely delivery.
- Sustainability Initiatives: I integrate sustainable practices by minimizing waste, reducing printed materials, and ensuring event accessibility.
- Budget Management & Performance Measurement: I manage the marketing budget, analyze previous campaign performance and optimize future strategies based on data-driven insights.
- Cross-Team Synergy: I foster strong relationships within the TEDx team, encouraging collaboration and promoting a culture of friendship and creativity while maintaining compliance with TED regulations.
- Event & Sponsorship Coordination: I work closely with the sponsorship team to ensure sponsor satisfaction and proper acknowledgment, enhancing relationships and securing future partnerships.

- Content Creation: Developed engaging content for social media platforms such as Instagram and TikTok
- Collaboration: Worked closely with the Graphic Designer and Product Designer to create visually appealing and on-brand marketing materials.
- Event Coverage: Took photographs of company events and integrated them into social media posts to boost online engagement and showcase brand culture.
- Community and Review Management: Monitored and responded to customer reviews across various platforms like Viator, Trip Advisor and Google Reviews, ensuring timely, professional interactions to uphold a positive brand image.
- Customer Support & Booking Management: Managed customer inquiries across social media and email, ensuring smooth operations and high satisfaction rates. Handled booking operations, cancellations and customer issues efficiently through platforms such as FareHarbor, Airbnb, GetYourGuide, and GuruWalk.

- Brand Alignment: Tailored event and promotional strategies to fit the unique identity of each brand within the HEINEKEN Greece portfolio, ensuring alignment with brand values while considering budget constraints.
- Event & Sponsorship Management: Selected the most suitable event types for each brand, collaborating closely with the sponsorships team, external event organisers and partners to ensure effective execution.
- On-Site Event Supervision: Attended various events, both internal (Commercial Conference, Heineken Greece 50th Anniversary Celebration) and external (Music Concerts, Film Festivals, Food Festivals, expositions like HORECA Expo and Thessaloniki International Fair), ensuring brand activation, visibility, and promotions were executed as planned.
- Stakeholder Collaboration: Worked cross-functionally with brand teams, the inventory department, finance, and external advertising and promotions agencies to ensure seamless planning and execution of events.
- Performance Measurement & Optimisation: Monitored event performance, gathered insights, and took corrective actions to optimise promotional outcomes.