MARIA AVOCAT

• Act as a bridge between the Shared Services Center and Business Lines, improving collaboration, alignment and mutual understanding to enable smooth execution and faster decision-making
• Support the Head of SSC and the SSC Management Team on a wide range of strategic, operational and ad-hoc topics, ensuring priorities are clear and actions are followed through
• Structure, organize and prioritize work across the SSC, helping leadership teams focus on what matters most and ensuring continuity across initiatives
• Serve as the organizational memory of the SSC, tracking decisions, commitments, dependencies and historical context to ensure consistency, avoid rework and enable informed decisions over time
• Facilitate effective communication and coordination across stakeholders, translating needs, constraints and expectations between SSC, Business Lines and partners
• Provide synthesis and clarity in complex situations, transforming discussions into clear action plans, responsibilities and timelines

• Consolidated a regional product vision and roadmap by gathering 75 initiatives across 6 countries, identifying ownership, priorities, and synergies to optimize cost and KPI impact
• Developed a decision-making and monitoring framework by creating a project investment committee to review business cases for key projects and implementing structured follow-up with regional PMO
• Organized and led the Hispanic America product community, establishing monthly meetings, sharing best practices, organizing training sessions on dedicated topics for C-level managers and gathering regional data to identify strengths and weaknesses in product teams and reinforce capabilities
• Supported critical regional projects, including MFA/SCA implementation and HubSpot integration for 6 countries, providing business case development and strategic recommendations for scalability and efficiency
• Initiated the use of advanced tools, such as Roadmunk, to enhance product roadmap tracking and KPI alignment across the HA region

• Help develop and establish a strong brand identity for UTA Edenred in F&M EMEA
• Support establishing and executing communication tools & processes to meet the needs of the business, based on strategic business and marketing planning
• In coordination with the marketing team, support integrated B2B digital marketing campaigns, involving tools such as Google Ads, SEO, SEA, social media
• Measure success and report on KPIs

• Developed trusting relationships with 6 major clients (digital and brick-and-mortar)
• Ran performance analysis on promotional campaigns to achieve higher profitability in future
• Designed a Trade Marketing Strategy specific to my client portfolio

• Analysed large data sets to assess the impact of the sales strategy
• Set national monthly objectives for the key accounts
• Worked as a pivot team player between Warner Bros and the outsourced Sales Force with on and offline commercial monitoring

• Start Up at Station F: Managed the biggest crowdfunding campaigns of Ulule and KissKissBankBank with almost €500,000 raised and more than 80,000 pre-sold products
• Researched partners, identified key players, negotiated and finalized deals in accordance with company’s policies
• Created the Pop Up Store & Launched the brand
• Drove marketing initiatives to increase product visibility and market performances through social networks