Expériences professionnelles
Trade marketing project manager
COTY , New york - CDD
De Janvier 2026 à Mai 2026
* Portfolio: Jil Sander, Etro, Infiniment Coty Paris, Tiffany & Co.| Global launch coordination across multiple regions
- Activation planning: translating brand strategies into market-relevant activations adapted to local constraints and distribution realities.
- Activation prioritization & adaptation: resource allocation based on commercial potential, market priorities and operational feasibility.
- Launch coordination: alignment of global and local teams to ensure consistency and strong in-store execution.
- Performance monitoring: sell-in / sell-out analysis and activation adjustments based on market performance.
Retail development & legal executive
BOULANGERIES PAUL , La madeleine (59) - CDD
De Octobre 2025 à Janvier 2026
- Franchisee selection & onboarding: candidate screening and participation in franchise network expansion decisions.
- Framework agreements & strategic partnerships: coordination with key partners (Lagardère Travel Retail, Argedis) to support network
development.
- Drafting & management of 100+ franchise and partnership contracts: securing agreements and overseeing contractual follow-up across
the network.
Retail & trade marketing project manager
ACTIUM LLC , Miami - CDD
De Juin 2024 à Août 2025
* Portfolio: 20+ luxury brands incl. Hermès, Sisley, Puig & L’Oréal Luxe | Travel Retail Americas & EMEA
- 360° activation & retail operations: management of 50+ activations per year across 200+ POS (POSM, animations, gift sets, storytelling), with up to 5 concurrent campaigns and execution adapted to local constraints.
- Performance analysis & assortment strategy: monthly sell-in consolidation across 115 clients, assortment recommendations, range prioritization and corrective actions based on performance results.
- Business development & retail visibility: negotiation of premium placements with major retailers (Avolta, Starboard, NCL), management of 3 CAPEX projects and budget allocation by brand.
- Multi-brand coordination & cross-functional management: coordination between brands, retailers and creative teams to align timelines, market priorities and activation rollouts.
- Training & team development: creation of training materials and delivery of sessions for 150+ beauty advisors covering product launches and in-store product storytelling.
Formation complémentaire
Master 2 en droit des affaires, spécialité droit de la distribution
Université de Lille 2 - Droit des affaires, droit de la distribution
2021 à 2023
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