Résumé
As a creative and proactive ESCP graduate with expertise in marketing and sales, I have demonstrated concrete results in market analysis, product development and activation. I am eager to apply my energy and creativity to drive your brand's growth and impact.
If you are looking for a dedicated and fast-learner marketing professional who is looking for a temporary / permanent position in product marketing within an international company, do not hesitate to connect with me. Let’s collaborate on driving brand success!
Email maia.lefort@edhec.com
Expériences professionnelles
Brand manager junior
The Magnum Ice Cream Company , Paris
Depuis le 01 avril 2025
Product manager assistant
UNILEVER , Rueil malmaison
De Juillet 2024 à Décembre 2024
Brand management for Amora Maille & Tabasco
- Analyzed performance, product profitability, and consumer profiles (Nielsen, Kantar) to build the 2026 innovation plan, competitive analysis
- Coordinated the launch of innovation projects (salad dressings and premium mustards from the Maille boutique) and renovation projects (vinegars and mustards) in collaboration with R&D, legal, quality, media and logistics teams
- Briefed external agencies: creative concepts, packaging, press mockups and production, particularly for the Amora x Disney partnership (8 Amora mustard jars)
- Prepared innovation reviews for the commercial teams
- Created content to support product development through e-commerce activations, TV, social media, newsletters, and drive-through initiatives
Marketing consultant
Marketings Minds ESCP
De Octobre 2023 à Juin 2024
As a Marketing Consultant within the Marketing Minds association, I am working as part of a team to co-construct the launch strategy of a restaurant in Lisbon (brand identity, DNA, positioning, competitive analysis, digital strategy, etc.).
Worldwide media assistant
BALENCIAGA , Paris
De Février 2023 à Août 2023
- Contribution à la stratégie et à l’exécution des plans médias 360 sur les 3 principaux marchés (US, EMEA, APAC) et sur les 3 canaux (presse avec Condé Nast et Hearst, digital avec Meta et Tik Tok, affichages extérieurs avec JC Decaux)
- Rédaction de rapports de performance hebdomadaires (KPIs Google Analytics) et veille des tendances publicitaires
Consultant in digital transformation and strategic design
Sopra Steria Next
De Mai 2022 à Juillet 2022
- Designed customer journeys and user tests for the redesign of the digital platform of a major public player
- Conducted a European strategic study to develop the designer’s ecosystem, 42 agencies audited
- Created a strategic design course for EDHEC Master 2 students (1st course taught in Jan 2023)
- Benchmarked different Cloud offers
Customer experience assistant
ORANGE FRANCE
De Mai 2021 à Juillet 2021
- Analyzed various satisfaction indicators (KPI)
- Built performance reports on Excel and Power BI
- Created and updated "Good Practices" to be implemented in shops
- Monitored shop action plans
- Created scenarios for mystery visits
Csr manager and member of the communication department
Edhec For African Business Lille
De Octobre 2019 à Mai 2021
Edhec For African Business is an association of EDHEC that brings together forty students and aims at promoting the business opportunities in Africa. The association organises conferences, the EDHEC African week and publishes the "Minute Africa" gazette.
- Negotiated partnerships with humanitarian associations
- Designed posters and teasers
- Promoted the association's conferences and events on social networks
- Used Canva, Illustrator and Photoshop softwares
- Recruited new members
Sales and merchandising assistant in a lingerie shop
Soie Sage
De Juillet 2018 à Juillet 2018
- Sales: assisting the shop manager
- Merchandising: organising the shop according to consumer's preferences and trends
- Concrete knowledge of customers' expectations and requirements
- Stocktaking
Formations complémentaires
Bachelor of Business Administration
EDHEC Business School - Marketing Retail
2019 à 2023
Approfondissement Marketing
Horizon Retail management
Deans List - Major de promotion retail
Association Edhec For African Business
MSc Marketing & Digital Media
ESCP Business School - Data & Analytics
2023 à 2024
Formation Master 2 reconnue par l'Etat français.
Cursus international : cours fondamentaux à Madrid, spécialisation à Berlin et séminaire dans la Silicon Valley (USA).
Echange Erasmus d'un semestre
Kings College London - Business Management
2022 à 2022
4 modules :
- Marketing strategy and planning
- Sales and marketing
- Crafting entrepreneurial opportunities
- Managing diversity and inclusion
Parcours officiels
Langues
Français - Langue maternelle
Anglais - Courant
Espagnol - Courant
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